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AI tools · Sales and customer relations

Gong pricing, use cases, and first steps

Gong is a platform for sales teams. It captures calls, meetings and emails with customers, ties them to the right deal in the customer file, then AI agents draw alerts, summaries and forecasts from them. It connects to Salesforce, Zoom, Microsoft Teams, Slack and Microsoft 365 Copilot.

Gong has no free plan. The recommended plan to start with: Per-user license, on quote. Prices checked on October 20, 2026 on the vendor’s official page.

GongYour customer calls and emails, read and summarized by deal
Vendor
Gong (United States)
Free plan
No
Recommended plan
Per-user license, on quote
In the European Union
Partly available
Page checked on
October 20, 2026

What Gong does

Who it’s for: sales leadership and sales teams that follow many deals at once and want to reread what customers really say.

Ask Anything: query a deal, an account or a contact

You ask a question in plain language. For a deal or an account, answers draw on at most 60 calls and 500 emails in the chosen period. For a contact, on their last 10 calls and last 80 emails. The feature requires a paid license and does not take into account fields synced from the customer file.

Deal boards

Each board shows current deals with their stage, amount, expected signing date and owner. It is available with the Forecast Essentials and Gong Forecast offers.

AI Deal Monitor: the alerts

The agent spots activity, or lack of activity, that puts a deal at risk. The “Warnings” column of the board details the alert and suggests ways to respond.

Also

  • AI Deal Reviewer and Briefer
  • Suggested customer file update
  • Forecast: AI Deal Predictor and AI Revenue Predictor
  • AI Call Reviewer and AI Trainer: coaching
  • Agent Studio

Gong pricing

The page publishes no amount.

PlanPriceWho it’s for
Per-user license Recommended to startOn quoteSales teams and sales leadership

Nova’s advice

Ask for the proposal with the exact number of salespeople concerned, and test first on a pilot team. Check which features are in your license type: Ask Anything requires a paid license, deal boards require a Forecast offer.

A first try, in 15 minutes

Your data. We could not read a Gong privacy page: the platform page only speaks of enterprise-grade security and compliance.

What it does less well

  • No public price, no free trial: everything goes through a sales proposal.
  • Ask Anything reads only recorded conversations and emails. An exchange that was not recorded does not exist for it.
Query a deal you knowGong
  1. Open Revenue, then Deals, and click a deal to open its panel.
  2. Click the “Ask Anything” icon and choose the scope (the deal or the account) and the period.
  3. Ask the question below.
  4. Compare the answer with what you know about the deal.
  5. Note what the answer missed: most often, an exchange that was not recorded.

The prompt to copy

What is blocking this deal today? Who was mentioned on the customer’s side, what was promised, and what is the agreed next step? If the information was not said in the calls or emails, write “not discussed”.

Alternatives to Gong

Modjo

For a French platform for recording and analyzing calls, hosted in France.

Salesloft (with Clari)

To bring forecasting, pipeline inspection and follow-up together in the same platform.

Salesforce (Agentforce)

For agents that update deals directly in the customer file.

In the same family: sales and customer relations

Frequently asked questions about Gong

How much does Gong cost?

Per-user license: on quote. Prices checked on October 20, 2026 on the vendor’s official page.

Can you use Gong for free?

No: Gong has no free plan. Ask for the proposal with the exact number of salespeople concerned, and test first on a pilot team.

What happens to my data with Gong?

We could not read a Gong privacy page: the platform page only speaks of enterprise-grade security and compliance.

What are the alternatives to Gong?

Modjo: For a French platform for recording and analyzing calls, hosted in France. Salesloft (with Clari): To bring forecasting, pipeline inspection and follow-up together in the same platform. Salesforce (Agentforce): For agents that update deals directly in the customer file.

Official pages consulted

Page checked on October 20, 2026. Brands are named to identify the tools. No affiliation.