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AI tools · Image, video, audio

Loom pricing, use cases, and first steps

Loom records your screen, voice, and camera, then gives you a link to share: people watch without installing anything. Loom AI adds a title, a summary, chapters, removes filler words, and can write your meeting notes. Loom is owned by Atlassian.

Loom has a free plan. The recommended plan to start with: Starter, $0. Prices checked on October 21, 2026 on the vendor’s official page.

LoomRecord your screen and face, share a link
Vendor
Loom, part of Atlassian (United States)
Free plan
Yes
Recommended plan
Starter, $0
Page checked on
October 21, 2026

What Loom does

Who it’s for: any team that often explains the same thing: training, feedback on a document, demos.

Record screen and camera

A screen recording, with or without your face, ready to share as a link.

Loom AI

Titles, summaries, chapters, filler word removal, and automatic meeting notes.

Comments and reactions

Viewers reply at a specific moment in the video.

Also

  • Simple editing

Loom pricing

Yearly billing saves up to 17%. 14-day trial of Business + AI. Card payment.

PlanPriceWho it’s for
Starter Recommended to start$0Getting started
Business$18 per user per monthTeams
Business + AI$24 per user per monthTeams that want AI
EnterpriseCustom pricingLarge companies

What the free plan includes

Starter: 25 videos per person, 5 minutes per screen recording, up to 50 members, 720p quality, transcription in more than 50 languages.

Nova’s advice

Starter is enough for short videos. Move to Business when 5 minutes is too short; Business + AI only if summaries and meeting notes really help you.

A first try, in 5 minutes

Your data. Loom is part of Atlassian; the Enterprise plan adds SSO and SCIM.

What it does less well

  • On Free, 5 minutes per recording and 25 videos per person.
  • AI needs the Business + AI plan.
Replace a meeting with a 3-minute videoLoom
  1. Pick a topic you often explain.
  2. Open Loom, choose “screen and camera,” then record.
  3. Stop: the link is copied automatically.
  4. Send the link and see who watched it.

Alternatives to Loom

Descript

To edit your videos like a document.

Claap

Meeting recording built for sales teams.

In the same family: image, video, audio

Frequently asked questions about Loom

How much does Loom cost?

Starter: $0; Business: $18 per user per month; Business + AI: $24 per user per month; Enterprise: custom pricing. Prices checked on October 21, 2026 on the vendor’s official page.

Can you use Loom for free?

Yes. Starter: 25 videos per person, 5 minutes per screen recording, up to 50 members, 720p quality, transcription in more than 50 languages.

What happens to my data with Loom?

Loom is part of Atlassian; the Enterprise plan adds SSO and SCIM.

What are the alternatives to Loom?

Descript: To edit your videos like a document. Claap: Meeting recording built for sales teams.

Official pages consulted

Page checked on October 21, 2026. Brands are named to identify the tools. No affiliation.