Web analytics
Visits, sources, pages, and goals.
AI tools · Spreadsheets and data
Matomo pricing, use cases, and first steps
Matomo is an open-source alternative to Google Analytics: visits, sources, goals, e-commerce, heatmaps, and session recordings. The cloud version stores data in Frankfurt, Germany. The On-Premise version installs on your own servers.
Matomo has a free plan. The recommended plan to start with: Cloud, $26 per month, before tax, for 50,000 hits. Prices checked on October 21, 2026 on the vendor’s official page.
MatomoFull, open-source web analytics, in Europe or self-hosted- Vendor
- Matomo
- Free plan
- Yes
- Recommended plan
- Cloud, $26 per month, before tax, for 50,000 hits
- Page checked on
- October 21, 2026
What Matomo does
Who it’s for: organizations that want control over their analytics data.
Heatmaps
Where visitors click.
Session recordings
Replay a visitor’s journey.
Also
- GDPR tools
Matomo pricing
Prices in US dollars before tax; 2 months free with yearly billing. Paid plugins optional.
| Plan | Price | Who it’s for |
|---|---|---|
| Cloud Recommended to start | $26 per month, before tax, for 50,000 hits | Sites that want a managed service |
| Enterprise | Custom pricing | Over 10 million hits a month |
What the free plan includes
On-Premise: free and open source, to install yourself.
Nova’s advice
The price rises with traffic. On-Premise is free but needs a server.
A first try, in 45 minutes
Your data. The cloud version stores data in Frankfurt. The On-Premise version lets you choose server location.
What it does less well
- Busier interface than Plausible.
- On-Premise needs maintenance.
Replace Google AnalyticsMatomo- Import history if needed.
- Add the Matomo snippet.
- Recreate your goals.
- Compare a week of numbers.
Alternatives to Matomo
Plausible
Simpler, cookie-free analytics.
Contentsquare
Visitor experience analytics.
Frequently asked questions about Matomo
How much does Matomo cost?
Cloud: $26 per month, before tax, for 50,000 hits; Enterprise: custom pricing. Prices checked on October 21, 2026 on the vendor’s official page.
Can you use Matomo for free?
Yes. On-Premise: free and open source, to install yourself.
What happens to my data with Matomo?
The cloud version stores data in Frankfurt. The On-Premise version lets you choose server location.
What are the alternatives to Matomo?
Plausible: Simpler, cookie-free analytics. Contentsquare: Visitor experience analytics.
Official pages consulted
Page checked on October 21, 2026. Brands are named to identify the tools. No affiliation.