Product analytics
Funnels, retention, and trends.
AI tools · Spreadsheets and data
PostHog pricing, use cases, and first steps
PostHog brings together the tools to understand product usage: analytics, session replay, feature flags, A/B tests, error tracking, and surveys. Each product has a free allowance that renews monthly, then you pay for usage. An AI assistant answers questions about the data.
PostHog has a free plan. The recommended plan to start with: Pay-as-you-go, usage-based. Prices checked on October 21, 2026 on the vendor’s official page.
PostHogProduct analytics, session replay, and experiments in one place- Vendor
- PostHog (United States)
- Free plan
- Yes
- Recommended plan
- Pay-as-you-go, usage-based
- In the European Union
- Partly available
- Page checked on
- October 21, 2026
What PostHog does
Who it’s for: product teams, developers, and product marketers.
Session replay
Replay a user’s journey.
A/B tests
Compare two versions of a screen.
Also
- AI assistant
PostHog pricing
Per-unit prices detailed by product on the pricing page.
| Plan | Price | Who it’s for |
|---|---|---|
| Pay-as-you-go Recommended to start | Usage-based | Beyond the free allowance |
| Platform packages | Custom pricing | Teams that manage access |
What the free plan includes
Every month: 1 million events, 5,000 recordings, 1 million feature flag requests, 100,000 exceptions, 1,500 survey responses. 1 project, data kept 1 year.
Nova’s advice
The page states 97% of companies stay on the free allowance. Set a cap per product before adding a card.
A first try, in 30 minutes
Your data. PostHog collects visitor behavior: inform visitors and respect consent.
What it does less well
- Many products: you have to choose what to turn on.
- Needs some technical work to measure well.
Find where users drop offPostHog- Create a sign-up funnel.
- Spot the step that loses the most.
- Watch three recorded sessions.
- Write down a hypothesis to test.
Alternatives to PostHog
Contentsquare
Website experience analytics, formerly Hotjar.
Plausible
Simple, cookie-free web analytics.
Frequently asked questions about PostHog
How much does PostHog cost?
Pay-as-you-go: usage-based; Platform packages: custom pricing. Prices checked on October 21, 2026 on the vendor’s official page.
Can you use PostHog for free?
Yes. Every month: 1 million events, 5,000 recordings, 1 million feature flag requests, 100,000 exceptions, 1,500 survey responses. 1 project, data kept 1 year.
What happens to my data with PostHog?
PostHog collects visitor behavior: inform visitors and respect consent.
What are the alternatives to PostHog?
Contentsquare: Website experience analytics, formerly Hotjar. Plausible: Simple, cookie-free web analytics.
Official pages consulted
Page checked on October 21, 2026. Brands are named to identify the tools. No affiliation.