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Apple Intelligence pricing, use cases, and first steps

Apple Intelligence is not an app you download. It is a set of helpers tucked into the apps on your Mac, iPhone, and iPad: proofread a text, summarize an email, translate a message, touch up a photo. Since September 2026, Apple has been adding Siri AI, a completely rebuilt Siri, for now in beta and in English.

Apple Intelligence has a free plan. The recommended plan to start with: Included with the device, €0. Prices checked on October 3, 2026 on the vendor’s official page.

Apple IntelligenceThe AI already built into your Mac, iPhone, and iPad
Vendor
Apple (United States)
Free plan
Yes
Recommended plan
Included with the device, €0
In the European Union
Partly available
Page checked on
October 3, 2026

What Apple Intelligence does

Who it’s for: anyone who works on a recent Mac, iPhone, or iPad and wants a hand without switching tools.

Writing Tools: proofread and rewrite anywhere

You select text in most apps where you write. Apple Intelligence proofreads it, rewrites it in a casual, professional, or concise tone, summarizes it, or pulls out the key points. You can also describe the change you want in your own words.

Summaries: emails, messages, web pages, calls

A summary of a few lines appears at the top of a long email, an unread conversation, or a web page in Safari. Audio recordings in notes and phone calls can also be summarized.

Live Translation

Your messages are translated as the conversation goes. During a phone or FaceTime call, the translation appears while the other person speaks. With AirPods, a conversation with the person in front of you is translated live.

Also

  • Create an event or a reminder in one sentence
  • Shortcuts: describe an automation
  • Safari: organized tabs and alerts
  • Photos and images
  • Siri AI: the new Siri (beta)

Apple Intelligence pricing

Apple says a paid extended access will be offered later. Its price is not published. The ChatGPT extension works without an account; a ChatGPT subscription remains optional. Checked on October 3, 2026.

PlanPriceWho it’s for
Included with the device Recommended to start€0Any owner of a compatible Mac, iPhone, or iPad

What the free plan includes

Everything is included with compatible devices, with no subscription. Features that go through Apple’s servers have a daily limit: Siri AI, photo editing, Image Playground, and some requests in Shortcuts.

Nova’s advice

There is nothing to buy. If your device is compatible, update it and use it. Do not change your Mac or iPhone for Apple Intelligence alone: for long requests in French, an assistant like ChatGPT or Claude does more today.

A first try, in 2 minutes

Your data. Much of the work happens on the device. For heavier requests, Apple goes through its “Private Cloud Compute” servers and says it neither keeps your data nor can access it.

What it does less well

  • Siri AI is not offered on iPhone or iPad in the European Union, and Apple gives no date. On Mac, it is in beta and requires a device set to English.
  • You need a recent device. An iPhone 15 or a Mac with an Intel processor is not compatible.
Make a paragraph more concise, without leaving your emailApple Intelligence
  1. On your Mac, open an email or a note you are writing.
  2. Select a paragraph that is too long with the mouse.
  3. Right-click the selection, choose “Writing Tools,” then “Show Writing Tools.”
  4. Choose the concise rewrite. The new text replaces the old one.
  5. Reread it. If you do not like the result, undo with ⌘ + Z and try the professional tone.

Alternatives to Apple Intelligence

Copilot on Windows

The same idea on a PC: the assistant built into Windows 11.

ChatGPT

For long requests in French, files, and web research.

Claude

For working on long documents and producing polished files.

Raycast

A launcher for Mac that calls an AI model with a keyboard shortcut.

DeepL

For translating whole documents with their layout.

In the same family: your computer

Frequently asked questions about Apple Intelligence

How much does Apple Intelligence cost?

Included with the device: €0. Prices checked on October 3, 2026 on the vendor’s official page.

Can you use Apple Intelligence for free?

Yes. Everything is included with compatible devices, with no subscription. Features that go through Apple’s servers have a daily limit: Siri AI, photo editing, Image Playground, and some requests in Shortcuts.

What happens to my data with Apple Intelligence?

Much of the work happens on the device. For heavier requests, Apple goes through its “Private Cloud Compute” servers and says it neither keeps your data nor can access it.

What are the alternatives to Apple Intelligence?

Copilot on Windows: The same idea on a PC: the assistant built into Windows 11. ChatGPT: For long requests in French, files, and web research. Claude: For working on long documents and producing polished files. Raycast: A launcher for Mac that calls an AI model with a keyboard shortcut. DeepL: For translating whole documents with their layout.

Official pages consulted

Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.