Create a clip from a description
You describe the scene, Flow produces a clip of 4, 6, or 8 seconds, with sound. You choose the format and the number of versions to compare.
AI tools · Image, video, audio
Google Flow pricing, use cases, and first steps
Google Flow is Google’s creative studio. You describe a scene, and it makes a video clip a few seconds long, sound included. It also creates images, and lets you assemble several clips into a sequence.
Google Flow has a free plan. The recommended plan to start with: Google AI Plus, €4.99 per month. Prices checked on October 3, 2026 on the vendor’s official page.
Google FlowGoogle’s video studio: a clip with sound, from a description- Vendor
- Google (United States)
- Free plan
- Yes
- Recommended plan
- Google AI Plus, €4.99 per month
- In the European Union
- Partly available
- Page checked on
- October 3, 2026
What Google Flow does
Who it’s for: marketing and communications teams that need short videos without organizing a shoot.
Animate an image
You provide a starting image and, if you like, an ending image. Flow creates the motion between the two.
Keep the same character from clip to clip
You add references: a character, an object, a style. Flow reuses them so your clips stay consistent with each other.
Also
- Create images
- Extend a clip
- Assemble a sequence
Google Flow pricing
Cost of a clip checked on October 3, 2026: 10 credits (Veo 3.1 Lite), 20 credits (Veo 3.1 Fast), 100 credits (Veo 3.1 Quality). Unused monthly credits do not carry over.
| Plan | Price | Who it’s for |
|---|---|---|
| Google AI Plus Recommended to start | €4.99 per month | A few clips a month |
| Google AI Pro | €21.99 per month | Regular production |
| Google AI Ultra | From €99.99 per month (€219.99 for the highest tier) | A team that produces videos every week |
| Google Workspace (business) | Included in the plan | Your company is on Google Workspace |
What the free plan includes
50 credits per day to try it, not carried over to the next day. No 1080p high definition, and a visible watermark on videos.
Nova’s advice
Start with the 50 daily credits: that’s two to five clips a day with the cheapest models. If you take to it, Google AI Plus at €4.99 adds 200 credits per month and high definition. Google AI Pro only makes sense for regular production.
Free or paid: how usage is counted
Every video clip costs credits. You get 50 per day for free, and a Google subscription adds more.
A first try, in 10 minutes
Your data. Every creation carries an invisible watermark (SynthID) that flags it as AI-generated.
What it does less well
- Clips are very short: 4, 6, or 8 seconds. For a one-minute video, you need to assemble several clips.
- The result is unpredictable: it often takes several tries, and every try uses credits.
Create your first 8-second clipGoogle Flow- Open a project and switch to video mode.
- Describe the scene: the subject, the action, the location, the light, the style, and the sound you want to hear.
- Google recommends English: write in your own language, then ask Gemini to translate your description.
- Start the generation. If the result isn’t right, change a single detail in the description and run it again.
The prompt to copy
A slow close-up of a white coffee cup on a wooden desk, soft morning light from a window, steam rising, quiet office sounds in the background.
Alternatives to Google Flow
Runway
Another AI video studio, worth comparing on the same shot.
Higgsfield
Another AI video tool, also in the Nova catalog.
HeyGen
For a video where a virtual presenter speaks to the camera.
Gemini
To create a video by chatting, without going through a studio.
Frequently asked questions about Google Flow
How much does Google Flow cost?
Google AI Plus: €4.99 per month; Google AI Pro: €21.99 per month; Google AI Ultra: from €99.99 per month (€219.99 for the highest tier); Google Workspace (business): included in the plan. Prices checked on October 3, 2026 on the vendor’s official page.
Can you use Google Flow for free?
Yes. 50 credits per day to try it, not carried over to the next day. No 1080p high definition, and a visible watermark on videos.
What happens to my data with Google Flow?
Every creation carries an invisible watermark (SynthID) that flags it as AI-generated.
What are the alternatives to Google Flow?
Runway: Another AI video studio, worth comparing on the same shot. Higgsfield: Another AI video tool, also in the Nova catalog. HeyGen: For a video where a virtual presenter speaks to the camera. Gemini: To create a video by chatting, without going through a studio.
Official pages consulted
Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.