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AI tools · Image, video, audio

HeyGen pricing, use cases, and first steps

HeyGen makes videos in which a virtual presenter, called an avatar, delivers your script to the camera. You write the script, choose a face and a voice, and the video builds itself. HeyGen can also translate an existing video into another language, matching the lip movement.

HeyGen has a free plan. The recommended plan to start with: Creator, $29 per month ($24 per month if billed yearly). Prices checked on October 4, 2026 on the vendor’s official page.

HeyGenA virtual presenter reads your script. No camera
Vendor
HeyGen Technology Inc. (United States)
Free plan
Yes
Recommended plan
Creator, $29 per month ($24 per month if billed yearly)
Page checked on
October 4, 2026

What HeyGen does

Who it’s for: HR, training, marketing, and sales teams that want explainer videos without a shoot.

AI Studio: a script becomes a presented video

You write the script, scene by scene. An avatar delivers it to the camera, in the voice you chose. You add images, captions, and scenes as you would in a slide deck.

Video Agent: describe the video, get it edited

You describe the video you want and attach your documents. The assistant proposes a plan: script, images, pacing. You correct it as much as you like, then it builds the video.

Translate a video, lips included

You upload a video or paste a YouTube or Google Drive link. HeyGen remakes it in another language, with a voice close to the original and lips that follow. Up to 10 languages per upload.

Also

  • Turn a PowerPoint or PDF into a video
  • Your own avatar
  • Clone your voice
  • Personalized videos in bulk
  • Interactive videos for training

HeyGen pricing

HeyGen publishes its prices in dollars; prices and credits per plan were confirmed on October 4, 2026 on the pricing page, which also lists 1 voice clone and 1080p export in the free plan. On the French App Store, we noted €35 per month for Creator. Credits are spent by the minute: 48 per minute with “Avatar V,” 16 to 31 with “Avatar IV,” 4 to 7 with “Avatar III.” Unused credits from a monthly subscription roll over for one month.

PlanPriceWho it’s for
Free$0Trying it out, making a video now and then
Creator Recommended to start$29 per month ($24 per month if billed yearly)An employee who produces videos every month
Pro$49 per monthRegular production, in high definition
Business$149 per month, plus $20 per additional userA training or marketing team
EnterpriseCustom pricingLarge organizations

What the free plan includes

Up to 3 videos per month, one minute at most, depending on your region. More than 500 ready-made avatars, 1 video avatar that looks like you, 1 clone of your voice, more than 30 languages, export up to 1080p. The HeyGen logo stays on the videos.

Nova’s advice

Start with the free plan: three videos are enough to judge. Choose Creator if you need to remove the logo or go past one minute. For training videos tracked in a training tool, ask your employer for Business.

Free or paid: how usage is counted

Every minute of video costs credits. The more realistic the presenter, the more a minute costs.

A first try, in 5 minutes

Your data. HeyGen can use your data to train its models, and you can object by writing to the company.

What it does less well

  • The free plan leaves the HeyGen logo on the video and stops at one minute. It is for testing, not for publishing.
  • Credits go fast with the best avatar: 600 credits make 12 and a half minutes of video with “Avatar V.”
Have an avatar read a welcome messageHeyGen
  1. Open HeyGen on the web and go into “AI Studio.”
  2. In the right panel, click the avatar icon and choose a presenter.
  3. In the text area on the left, paste the script below. Stay under one minute of reading.
  4. Choose a voice, then click the play button to hear it.
  5. Place your cursor between two sentences and click “Pause” to add a short break.
  6. Start building the video, then watch the result before you share it.

The prompt to copy

Hello and welcome to the team. This first week, you will meet your coworkers, receive your equipment, and get to know our tools. Your manager will be waiting for you Monday at 9 am at the front desk. We are delighted to have you with us.

Alternatives to HeyGen

Runway

For illustration shots and moving images, with no presenter.

ElevenLabs

If a voiceover is enough, with no face on screen.

Canva

For a simple video made of visuals and text, in your brand style.

Gamma

If a scrolling presentation works better than a video.

In the same family: image, video, audio

Frequently asked questions about HeyGen

How much does HeyGen cost?

Free: $0; Creator: $29 per month ($24 per month if billed yearly); Pro: $49 per month; Business: $149 per month, plus $20 per additional user; Enterprise: custom pricing. Prices checked on October 4, 2026 on the vendor’s official page.

Can you use HeyGen for free?

Yes. Up to 3 videos per month, one minute at most, depending on your region. More than 500 ready-made avatars, 1 video avatar that looks like you, 1 clone of your voice, more than 30 languages, export up to 1080p. The HeyGen logo stays on the videos.

What happens to my data with HeyGen?

HeyGen can use your data to train its models, and you can object by writing to the company.

What are the alternatives to HeyGen?

Runway: For illustration shots and moving images, with no presenter. ElevenLabs: If a voiceover is enough, with no face on screen. Canva: For a simple video made of visuals and text, in your brand style. Gamma: If a scrolling presentation works better than a video.

Official pages consulted

Page checked on October 4, 2026. Brands are named to identify the tools. No affiliation.