Marketing Studio: an ad from a photo
You provide a product photo or the address of its web page. You choose a type of ad, and Higgsfield delivers the visual or the video, up to 15 seconds per clip.
AI tools · Image, video, audio
Higgsfield pricing, use cases, and first steps
Higgsfield is an online creative studio. It brings several image and video AI models, such as Seedance, Kling, Veo, or Nano Banana, into a single interface. You describe a scene or provide a product photo, and it produces images, short clips, and ads ready for social media.
Higgsfield has a free plan. The recommended plan to start with: Starter, €19 per month, excl. tax. Prices checked on October 3, 2026 on the vendor’s official page.
HiggsfieldAd videos and visuals, without a shoot- Vendor
- Higgsfield (United States)
- Free plan
- Yes
- Recommended plan
- Starter, €19 per month, excl. tax
- Page checked on
- October 3, 2026
What Higgsfield does
Who it’s for: marketing teams that need to turn out short videos and product visuals with no budget for a shoot.
Create a video clip
You describe the scene, or start from an image, and you get a short video. You choose the AI model, the length, the format, and the resolution.
Create and edit images
You generate an image from a description. You can then change a specific area or increase the resolution.
Also
- Cinema Studio: set the camera and the light
- A character that stays the same
- Supercomputer: describe the project, get the files
- Canvas: chain the steps on a large board
- Create from Claude or ChatGPT
Higgsfield pricing
Prices checked on October 4, 2026 on the official page, shown in euros from France, excl. VAT. One-off access is also available, with no subscription: $3 for 40 credits, valid for 2 days (price shown in dollars). Higgsfield does not publish the credit cost of a video: it appears on the button, before you start. The “300” and “5,000” on the pricing page are free Soul 2.0 creations, not credits. “Unlimited” access to certain AI models applies only on higgsfield.ai, not in Canvas, Supercomputer, or the connector, and can be slowed at peak hours. Credits bought separately expire after 90 days.
| Plan | Price | Who it’s for |
|---|---|---|
| No subscription | €0 | Seeing what the tool looks like |
| Starter Recommended to start | €19 per month, excl. tax | For exploring, a few creations a week |
| Plus | €59 per month, excl. tax (€47 per month when paying yearly) | For creating every week |
| Ultra and Team | Price on the pricing page, per month | For heavy creators and teams |
| Enterprise | Custom pricing | Companies with confidential content |
What the free plan includes
Without a subscription, you can create with a small number of AI models, with no credit allowance. Every creation carries a Higgsfield watermark.
Nova’s advice
Try it without a subscription first to judge the result: your creations then carry the Higgsfield logo. For videos without that logo, you have to pay: choose Starter monthly rather than yearly, because unused credits are lost at each renewal. For any confidential visual, only the Enterprise plan excludes your content from training.
Free or paid: how usage is counted
Every image or video takes credits from your allowance. The subscription also opens up a few unlimited AI models.
A first try, in 8 minutes
Your data. Your descriptions, your uploaded images, and your creations are used to train Higgsfield’s AI models, except with an Enterprise contract.
What it does less well
- You cannot opt out of training on your content outside the Enterprise plan. Do not upload a confidential visual, or a photo of a coworker or a customer without their consent.
- The interface is in English and very dense: dozens of tools and AI models with technical names. Stick to “Image,” “Video,” and “Marketing Studio” to begin with.
Animate a product photoHiggsfield- Open higgsfield.ai and click “Video” in the top menu.
- Keep the default AI model: it works for a first try.
- Upload a product photo that is already public, for example the one on your website.
- Paste the prompt below, then set the length and the format: vertical for social media.
- Look at the credit cost, then click “Generate.” The clip arrives in a few minutes and is saved in “Assets.”
The prompt to copy
The product sits on a light wood table. Morning light coming in from the left. The camera moves slowly toward the product. Calm mood, blurred background.
Jobs that use Higgsfield
In the starter kit for one job.
Alternatives to Higgsfield
Google Flow
Google’s video tool, for clips with sound that you edit by chatting.
Runway
Another video studio, valued for editing an existing video.
HeyGen
For a video with a virtual presenter who reads your script.
Canva
For still visuals in your brand style, easier to get started with.
Midjourney
For mood images with a highly polished look.
Frequently asked questions about Higgsfield
How much does Higgsfield cost?
No subscription: €0; Starter: €19 per month, excl. tax; Plus: €59 per month, excl. tax (€47 per month when paying yearly); Ultra and Team: price on the pricing page, per month; Enterprise: custom pricing. Prices checked on October 3, 2026 on the vendor’s official page.
Can you use Higgsfield for free?
Yes. Without a subscription, you can create with a small number of AI models, with no credit allowance. Every creation carries a Higgsfield watermark.
What happens to my data with Higgsfield?
Your descriptions, your uploaded images, and your creations are used to train Higgsfield’s AI models, except with an Enterprise contract.
What are the alternatives to Higgsfield?
Google Flow: Google’s video tool, for clips with sound that you edit by chatting. Runway: Another video studio, valued for editing an existing video. HeyGen: For a video with a virtual presenter who reads your script. Canva: For still visuals in your brand style, easier to get started with. Midjourney: For mood images with a highly polished look.
Official pages consulted
Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.