Publishing calendar
Schedule across eight networks from one calendar.
AI tools · Sales and customer relations
Later pricing, use cases, and first steps
Later is for preparing and scheduling social media posts: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads, and Snapchat. It suggests the best times to post, a link in bio, AI tools, and analytics.
Later has no free plan. The recommended plan to start with: Growth, $37.50 per month, billed yearly. Prices checked on October 21, 2026 on the vendor’s official page.
LaterSchedule posts on Instagram, TikTok, LinkedIn, and more- Vendor
- Later
- Free plan
- No
- Recommended plan
- Growth, $37.50 per month, billed yearly
- In the European Union
- Partly available
- Page checked on
- October 21, 2026
What Later does
Who it’s for: marketing managers and small brands active on social media.
Best times to post
The times your audience is active.
AI tools
Writing help, with monthly credits.
Also
- Analytics
Later pricing
Prices in US dollars, before tax, billed yearly. A social set includes one profile per network, so 8 profiles.
| Plan | Price | Who it’s for |
|---|---|---|
| Starter | $18.75 per month, billed yearly | Light use |
| Growth Recommended to start | $37.50 per month, billed yearly | Small teams |
| Scale | $82.50 per month, billed yearly | Advanced teams |
Nova’s advice
Starter is enough for one brand. Growth becomes useful once several people work on it.
A first try, in 30 minutes
Your data. The pricing page doesn’t detail hosting.
What it does less well
- Starter limits to 30 posts per profile.
- No free plan after the trial.
Schedule a week of postsLater- Drag five visuals into the calendar.
- Write captions, with AI help if needed.
- Pick the suggested times.
- Confirm the schedule.
Alternatives to Later
Buffer
Simple scheduling, free plan.
Metricool
Scheduling and analytics, Spanish vendor.
Agorapulse
Stronger on inbox and reports.
Frequently asked questions about Later
How much does Later cost?
Starter: $18.75 per month, billed yearly; Growth: $37.50 per month, billed yearly; Scale: $82.50 per month, billed yearly. Prices checked on October 21, 2026 on the vendor’s official page.
Can you use Later for free?
No: Later has no free plan. Starter is enough for one brand.
What happens to my data with Later?
The pricing page doesn’t detail hosting.
What are the alternatives to Later?
Buffer: Simple scheduling, free plan. Metricool: Scheduling and analytics, Spanish vendor. Agorapulse: Stronger on inbox and reports.
Official pages consulted
Page checked on October 21, 2026. Brands are named to identify the tools. No affiliation.