Metricool is a social media management tool, made in Madrid. You schedule your posts in a calendar, read your statistics and your competitors’, and get a report ready to send. AI plays a supporting role: it writes a first draft of the text and describes your images. The heart of the tool remains the calendar and the numbers.
Metricool has a free plan. The recommended plan to start with: Free, €0. Prices checked on October 3, 2026 on the vendor’s official page.
MetricoolSchedule your posts and read your numbers in the same placeWho it’s for: people in charge of communications at a small or midsize business, and those who have to report numbers on social media.
You create a post, check the networks, adapt the text for each one, and place it in the calendar. It goes out at the set time. Networks: Instagram, Facebook, TikTok, YouTube, Threads, LinkedIn, X, Pinterest, Twitch, Bluesky, and Google Business Profile.
A grid shows, day by day and hour by hour, when your audience is most active. The darker the cell, the better the slot. For LinkedIn and YouTube, these are general estimates, not your own numbers.
Metricool brings together the numbers from all your networks: followers, views, reactions, top posts. You also follow competitor accounts to compare yourself.
Also
Prices published in euros. X (Twitter) can be connected for an extra €10 per month per account. In the iPhone app, the App Store shows a “Starter Mobile 5” plan at €25.
| Plan | Price | Who it’s for |
|---|---|---|
| Free Recommended to start | €0 | One company, without LinkedIn or X |
| Starter | €20 per month for 5 brands (€16 per month if billed yearly) | Professional use, with LinkedIn |
| Advanced | €54 per month for 15 brands (€43 per month if billed yearly) | Teams and agencies |
| Custom | Custom pricing | More than 50 brands, large organizations |
One brand, all its networks except LinkedIn and X, 20 scheduled posts per month, 5 competitors tracked, 30 days of statistics history, the AI assistant (5 credits per month), and the connector for Claude and ChatGPT. No downloadable reports.
Start with the free plan if you post on Instagram, Facebook, or TikTok. Move to Starter the day you need LinkedIn, a report to send, or more than 20 posts per month. Advanced is only worth it for working as a team with approval.
Your data. A Spanish vendor. Its policy states that data is stored in the European Union, with no transfer outside Europe.
What it does less well
Schedule a post and find your best timeMetricoolThe prompt to copy
Announce the opening of our new store in Nantes on Saturday, November 14: open 9 am to 7 pm, a free coffee for the first hundred visitors. Warm tone, three sentences, no exaggeration.
In the starter kit for 2 jobs.
Simpler, with pricing per connected network and an AI assistant with no credit counter. English interface.
If your company already tracks its customers in HubSpot and wants to link posts to contacts.
To make the visuals. Metricool imports your Canva designs with a paid plan.
Free: €0; Starter: €20 per month for 5 brands (€16 per month if billed yearly); Advanced: €54 per month for 15 brands (€43 per month if billed yearly); Custom pricing. Prices checked on October 3, 2026 on the vendor’s official page.
Yes. One brand, all its networks except LinkedIn and X, 20 scheduled posts per month, 5 competitors tracked, 30 days of statistics history, the AI assistant (5 credits per month), and the connector for Claude and ChatGPT. No downloadable reports.
A Spanish vendor. Its policy states that data is stored in the European Union, with no transfer outside Europe.
Buffer: Simpler, with pricing per connected network and an AI assistant with no credit counter. English interface. HubSpot (Breeze): If your company already tracks its customers in HubSpot and wants to link posts to contacts. Canva: To make the visuals. Metricool imports your Canva designs with a paid plan.
Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.