Marketing emails
Newsletters and announcements.
AI tools · Sales and customer relations
Loops pricing, use cases, and first steps
Loops sends emails for software companies: newsletters, automatic sequences, and transactional emails (confirmations, passwords). Price depends only on the number of subscribed contacts, with no per-seat or per-send fees on paid plans.
Loops has a free plan. The recommended plan to start with: Growth, $49 per month. Prices checked on October 21, 2026 on the vendor’s official page.
LoopsMarketing and transactional emails for software companies- Vendor
- Loops (United States)
- Free plan
- Yes
- Recommended plan
- Growth, $49 per month
- In the European Union
- Partly available
- Page checked on
- October 21, 2026
What Loops does
Who it’s for: young software companies and their product teams.
Automatic sequences
Emails triggered by user actions.
Transactional emails
Confirmations and passwords, included on paid plans.
Also
- Team with no per-seat fee
Loops pricing
The Growth price rises with subscribers beyond 5,000.
| Plan | Price | Who it’s for |
|---|---|---|
| Free | $0 | To start |
| Growth Recommended to start | $49 per month | Up to 5,000 subscribers |
| Enterprise | Custom pricing | Over 1.5 million contacts |
What the free plan includes
Unlimited contacts, 4,000 sends per 30-day period to your first 1,000 contacts, with Loops branding.
Nova’s advice
Free is enough to launch a product. Unsubscribed contacts never count toward price.
A first try, in 30 minutes
Your data. Loops highlights a trust center and SOC 2 compliance.
What it does less well
- Takes some technical work to connect the app.
- Built for software, less for e-commerce.
Create a welcome sequenceLoops- Create a “new sign-up” trigger.
- Write three spaced emails.
- Test with your address.
- Turn the sequence on.
Alternatives to Loops
Brevo
Email marketing and transactional, French vendor.
Mailchimp
General email marketing.
Customer.io
More advanced automated messaging.
Frequently asked questions about Loops
How much does Loops cost?
Free: $0; Growth: $49 per month; Enterprise: custom pricing. Prices checked on October 21, 2026 on the vendor’s official page.
Can you use Loops for free?
Yes. Unlimited contacts, 4,000 sends per 30-day period to your first 1,000 contacts, with Loops branding.
What happens to my data with Loops?
Loops highlights a trust center and SOC 2 compliance.
What are the alternatives to Loops?
Brevo: Email marketing and transactional, French vendor. Mailchimp: General email marketing. Customer.io: More advanced automated messaging.
Official pages consulted
Page checked on October 21, 2026. Brands are named to identify the tools. No affiliation.