Subject line ideas for your emails
You describe what your email is about. Aura suggests several subject lines, which you can regenerate or refine. You keep the one that suits you.
AI tools · Sales and customer relations
Brevo pricing, use cases, and first steps
Brevo is French business software, formerly Sendinblue. You use it to write to your customers (newsletters, SMS, WhatsApp), keep a customer list, and chat with visitors to your site. Its AI assistant is called Aura. It suggests email subject lines, writes and refines your copy, creates images, and helps you sort your contacts and read your results.
Brevo has a free plan. The recommended plan to start with: Free, €0 per month. Prices checked on October 3, 2026 on the vendor’s official page.
BrevoYour emails, texts, and customer list, with an AI assistant- Vendor
- Brevo (France)
- Free plan
- Yes
- Recommended plan
- Free, €0 per month
- Page checked on
- October 3, 2026
What Brevo does
Who it’s for: small and midsize businesses, shop owners, and nonprofits that send newsletters and keep track of their customers without a dedicated marketing team.
Write or refine text in the editor
Aura writes a paragraph from your description, or takes an existing text to shorten it, correct it, or change its tone. Nothing changes without your click: you choose to replace, copy, or start over.
Create an image or a whole email
The editor includes an image generator: you describe the visual, and it draws it. Aura can also propose the full layout of a campaign.
Also
- SMS and WhatsApp messages
- Send at the best time
- Sort your contacts and read your results with AI
- AI for sales follow-up
- AI in live chat
Brevo pricing
The price rises with the number of emails sent each month. Two add-ons are available for sales follow-up: Sales Essentials at €29 per month and Sales Advanced at €59 per month. Prices taken from Brevo’s help center on October 3, 2026.
| Plan | Price | Who it’s for |
|---|---|---|
| Free Recommended to start | €0 per month | Getting started, small volumes |
| Starter | from €7 per month | Regular sends without the Brevo logo |
| Standard | from €17 per month | Small marketing team |
| Pro | from €499 per month | High volumes and several channels |
| Enterprise | Custom pricing | Large organizations |
What the free plan includes
300 emails per day, up to 100,000 stored contacts, a single user, and Aura for writing. Emails carry the Brevo logo. The plan has no time limit.
Nova’s advice
The free plan is enough to try Aura and send a newsletter to a few hundred contacts. Move to Starter to remove the Brevo logo, to Standard if you want automated sends. The Pro plan is only worth it for high volumes.
A first try, in 5 minutes
Your data. Brevo is a French company, subject to GDPR, but its privacy policy says nothing specific about what happens to text you give Aura.
What it does less well
- Without context, Aura writes generic copy. Give the audience, the offer, and the tone, then edit: an email that rings false is spotted quickly.
- The most advanced AI features (contact sorting, data analyst, translation) require the Pro plan, from €499 per month.
Get an email’s subject line and first paragraph writtenBrevo- Create an email campaign and go to the subject line step.
- Click the AI icon below the subject line field (“Write with AI”).
- Describe your email in one sentence: the announcement, the audience, the tone. Aura suggests several subject lines.
- Choose one, or ask for a new batch. Save.
- In the editor, place the cursor in a text block and click the AI icon in the bottom bar. Choose to generate text.
- Paste the prompt below. Click “Replace” to insert the text, then read it over.
The prompt to copy
Write a four-line opening paragraph inviting our business customers to our open house on November 14. Warm, simple, respectful tone, with a single invitation to sign up at the end.
Jobs that use Brevo
In the starter kit for 17 jobs.
Alternatives to Brevo
HubSpot (Breeze)
More complete for sales follow-up and large teams, but more expensive and longer to set up.
lemlist
For prospecting among professionals you do not know yet.
Intercom (Fin)
If your priority is an AI agent that answers customers for you.
Canva
To polish the visuals of your emails before importing them into Brevo.
Frequently asked questions about Brevo
How much does Brevo cost?
Free: €0 per month; Starter: from €7 per month; Standard: from €17 per month; Pro: from €499 per month; Enterprise: custom pricing. Prices checked on October 3, 2026 on the vendor’s official page.
Can you use Brevo for free?
Yes. 300 emails per day, up to 100,000 stored contacts, a single user, and Aura for writing. Emails carry the Brevo logo. The plan has no time limit.
What happens to my data with Brevo?
Brevo is a French company, subject to GDPR, but its privacy policy says nothing specific about what happens to text you give Aura.
What are the alternatives to Brevo?
HubSpot (Breeze): More complete for sales follow-up and large teams, but more expensive and longer to set up. lemlist: For prospecting among professionals you do not know yet. Intercom (Fin): If your priority is an AI agent that answers customers for you. Canva: To polish the visuals of your emails before importing them into Brevo.
Official pages consulted
Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.