Emails that go out on their own
You design a series of emails triggered by an event: a signup, an abandoned cart, a birthday, a tag added to a contact. Mailchimp provides templates ready to adapt, then sends without you.
AI tools · Sales and customer relations
Mailchimp pricing, use cases, and first steps
Mailchimp is professional email marketing software: you store your contacts in it, compose newsletters, and send them to a whole list. The AI picks the send time, rates your subject lines, predicts your contacts’ profile, and powers automated sends. Note: AI text writing is not yet open to French accounts.
Mailchimp has a free plan. The recommended plan to start with: Standard, from $20 per month, for 500 contacts. Prices checked on October 3, 2026 on the vendor’s official page.
MailchimpYour marketing emails, sent at the right time, on autopilot- Vendor
- Intuit (United States)
- Free plan
- Yes
- Recommended plan
- Standard, from $20 per month, for 500 contacts
- In the European Union
- Partly available
- Page checked on
- October 3, 2026
What Mailchimp does
Who it’s for: small businesses, online retailers, nonprofits, and marketing teams that send newsletters.
Send time chosen by AI
Instead of setting a time, you let Mailchimp analyze your contacts’ habits. It sends at the moment they open their emails the most, within 24 hours of the date you chose.
The Subject Line Helper
While you write the email’s subject line, Mailchimp rates it live: number of words, number of characters, punctuation, emojis. You see right away what to fix to make people want to open it.
Also
- Your contacts’ predicted profile
- AI that reads your results
- Prepare a campaign from ChatGPT or Claude
- Write with AI (not yet in France)
Mailchimp pricing
Prices shown in dollars by default, for 500 contacts: they go up with the size of your list. A selector lets you display prices in euros. 14-day free trial on Essentials and Standard.
| Plan | Price | Who it’s for |
|---|---|---|
| Free | $0 | Trying it out with a small list |
| Essentials | from $13 per month, for 500 contacts | Sending regularly, without advanced features |
| Standard Recommended to start | from $20 per month, for 500 contacts | Small businesses that want to automate |
| Premium | from $350 per month | Large lists and big teams |
What the free plan includes
Up to 250 contacts and 500 emails per month (250 per day at most), for a single person and a single audience. No scheduled sending, no automation, no custom templates. Enough to try it out, quickly limiting after that.
Nova’s advice
Start for free to get the hang of the tool. Move to Standard as soon as you want automated sends and the send time chosen by AI: that’s where the smart features begin. The price gap with Essentials is small at the start. If you want AI that writes in French, look at Brevo instead.
A first try, in 15 minutes
Your data. Your contacts are stored in the United States, and Intuit’s privacy statement provides for using data to train its AI.
What it does less well
- AI writing is not open to French accounts: it is in testing, in English, for four countries. On this point, Mailchimp lags behind for a user in France.
- The free plan is narrow: 250 contacts, 500 emails per month, no automation and no scheduled sending.
Send yourself your first newsletterMailchimp- Click the “Create” icon, then “Email,” then the regular type. Give the email a name (it’s only for you) and click “Begin.”
- Choose your audience as the recipient. For this first try, an audience containing only your own address is enough.
- Write the email’s subject line. Look at the Subject Line Helper’s feedback: length, punctuation, emojis. Adjust until it is satisfied.
- Choose a template, and replace the title, text, and image with your own.
- Send. A few minutes later, open “Reports”: you see whether the email was opened and which links were clicked.
Alternatives to Mailchimp
Brevo
A French vendor, prices in euros, and an assistant that writes in French starting with the free plan.
HubSpot (Breeze)
If you want email, your customer database, and support in a single tool.
lemlist
For sales outreach by email, person by person, rather than a newsletter.
Shopify
If you sell online: the store already includes marketing emails.
Frequently asked questions about Mailchimp
How much does Mailchimp cost?
Free: $0; Essentials: from $13 per month, for 500 contacts; Standard: from $20 per month, for 500 contacts; Premium: from $350 per month. Prices checked on October 3, 2026 on the vendor’s official page.
Can you use Mailchimp for free?
Yes. Up to 250 contacts and 500 emails per month (250 per day at most), for a single person and a single audience. No scheduled sending, no automation, no custom templates. Enough to try it out, quickly limiting after that.
What happens to my data with Mailchimp?
Your contacts are stored in the United States, and Intuit’s privacy statement provides for using data to train its AI.
What are the alternatives to Mailchimp?
Brevo: A French vendor, prices in euros, and an assistant that writes in French starting with the free plan. HubSpot (Breeze): If you want email, your customer database, and support in a single tool. lemlist: For sales outreach by email, person by person, rather than a newsletter. Shopify: If you sell online: the store already includes marketing emails.
Official pages consulted
Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.