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Submagic pricing, use cases, and first steps

Submagic is an online service that dresses up your short videos. You upload a video of someone talking. It writes the captions, animates them, cuts the silences, and adds a hook title, b-roll, and zooms. The result is a vertical video ready for LinkedIn, Instagram, TikTok, or YouTube.

Submagic has a free plan. The recommended plan to start with: Starter, $19 per month ($12 per month if billed yearly). Prices checked on October 3, 2026 on the vendor’s official page.

SubmagicAnimated captions and fast editing for your short videos
Vendor
Turbo Studio (France)
Free plan
Yes
Recommended plan
Starter, $19 per month ($12 per month if billed yearly)
Page checked on
October 3, 2026

What Submagic does

Who it’s for: marketing teams, sales reps, and business owners who film themselves on camera and want a clean video without learning to edit.

Animated captions, word by word

Submagic listens to the video and writes the captions. You choose an animation style, the font, and the colors, and you correct the text by hand. It lists 48 languages and more, including French.

Remove silences and bad takes

One click removes the pauses. Another finds the sentences you started over and takes them out. You can also clean the audio to reduce background noise.

A hook title at the start

Submagic suggests an opening line shown large in the first few seconds. You edit the text, font, style, and duration.

Also

  • B-roll, zooms, and transitions
  • The full edit in one click
  • Cut a long video into clips
  • Translate the captions
  • Publish to your social accounts from Submagic

Submagic pricing

Submagic lists its prices in dollars. The yearly subscription costs up to 41% less. “Magic Clips” costs extra.

PlanPriceWho it’s for
Starter Recommended to start$19 per month ($12 per month if billed yearly)One person who posts now and then
Pro$39 per month ($23 per month if billed yearly)A small team that posts every week
Business$69 per month ($41 per month if billed yearly)Agencies and teams that produce a lot
CustomCustom pricingLarge organizations

What the free plan includes

A trial with no credit card: you upload and edit three short videos to judge the result. To download a video without the Submagic watermark, you need a subscription.

Nova’s advice

Start with the trial, using three of your real videos. If you like the result, Starter is enough for one or two videos a week under two minutes. Move to Pro if your videos run longer or if you want automatic zooms.

A first try, in 5 minutes

Your data. The vendor is a French company, but your videos are stored on servers in the United States.

What it does less well

  • No phone app. You can upload a video from your phone’s browser, but the vendor recommends editing on a computer.
  • Length is capped by plan: 2 minutes on Starter, 5 on Pro, 30 on Business. So is the number of videos per month.
Caption a one-minute video filmed on your phoneSubmagic
  1. Film yourself for one minute: a tip for your customers, an announcement, an answer to a common question.
  2. In Submagic, click “Generate Captions,” then “Generate AI Captions,” and upload the video. Choose the language and the number of speakers.
  3. Pick a caption style from the list of templates. Change the color or font if needed.
  4. Click “Edit Captions” and read through all the text. Fix proper names, acronyms, and numbers.
  5. Open “Trim,” then click “Remove Silences” to cut the pauses.
  6. Click “Generate Hook Title” to add a hook title at the start, then “Export.”

Alternatives to Submagic

OpusClip

If your starting point is a long video to cut into clips.

CapCut

A full editing tool, with a phone app and a free plan.

Descript

To edit a longer video by editing its text, as in a document.

VEED

Another browser-based editing tool, with automatic captions.

In the same family: image, video, audio

Frequently asked questions about Submagic

How much does Submagic cost?

Starter: $19 per month ($12 per month if billed yearly); Pro: $39 per month ($23 per month if billed yearly); Business: $69 per month ($41 per month if billed yearly); Custom pricing. Prices checked on October 3, 2026 on the vendor’s official page.

Can you use Submagic for free?

Yes. A trial with no credit card: you upload and edit three short videos to judge the result. To download a video without the Submagic watermark, you need a subscription.

What happens to my data with Submagic?

The vendor is a French company, but your videos are stored on servers in the United States.

What are the alternatives to Submagic?

OpusClip: If your starting point is a long video to cut into clips. CapCut: A full editing tool, with a phone app and a free plan. Descript: To edit a longer video by editing its text, as in a document. VEED: Another browser-based editing tool, with automatic captions.

Official pages consulted

Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.