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Wix pricing, use cases, and first steps

Wix lets you create a website without knowing how to code: a business site, a store, a booking page. You chat with the AI, explain what you do, and it builds the site with its pages, text, and images. An assistant named “Aria” then stays in the editor to change the site when you ask. Creating the site is free; your domain name and online payments are paid.

Wix has a free plan. The recommended plan to start with: Free, €0. Prices checked on October 3, 2026 on the vendor’s official page.

WixDescribe your business, and AI builds the site
Vendor
Wix (Israel)
Free plan
Yes
Recommended plan
Free, €0
Page checked on
October 3, 2026

What Wix does

Who it’s for: small businesses, freelancers, and teams that need a site or a page without hiring a contractor.

Create a site by chatting

You explain your business in a chat. The AI writes a project summary, then builds the site: the pages, the layout, the colors, starter text and images. It can add a store or a booking module.

Aria, the editor’s assistant

Aria changes the site when you ask: the layout, the colors, a new section, a piece of text, the search engine settings. It also answers your questions about how Wix works.

Edit text or an image in place

You click a piece of text or an image, then ask for the edit. For text: improve it, simplify it, change its length or tone. For an image: modify it or create a new one.

Also

  • Create images
  • Build a custom element
  • Product descriptions and text that gets you found
  • Campaign emails ready to review
  • A logo in a few questions

Wix pricing

Wix adapts its prices and currency to the visitor’s country, and we were unable to read the French pricing page on October 3, 2026. As a reference point only, the international page showed $17.77 to $159.77 per month, including another country’s taxes. Check the price in euros on wix.com before you commit.

PlanPriceWho it’s for
Free Recommended to start€0Trying it out, preparing a mockup
LightPrice in euros not recordedA simple business site
CorePrice in euros not recordedStarting to sell or take bookings
BusinessPrice in euros not recordedA growing store
Business ElitePrice in euros not recordedHigh volumes

What the free plan includes

Create a site with AI or with the editor, from Wix templates, with no credit card. To connect your own domain name, accept payments, and access advanced features, you need a paid plan.

Nova’s advice

Build the site for free first: you only pay the day you want to publish it under your own domain name. For a business site, the “Light” plan is enough. Choose “Core” only if you accept payments or bookings. Wix states a 14-day refund period.

A first try, in 10 minutes

Your data. Wix commits that its AI providers do not use your data to train their AI models; data is processed in Israel, the United States, and Europe.

What it does less well

  • A site created by AI cannot switch templates afterward. If you don’t like the overall result, you have to create a new site.
  • Aria only works on the desktop view. The phone version, often the most viewed, is adjusted by hand.
Have a business site built in ten minutesWix
  1. On wix.com, click “Create with AI.”
  2. Paste the prompt below into the chat, replacing the details with your own. Answer the questions the AI asks you.
  3. Review the project summary, correct it if needed, then start the build.
  4. Once the site is displayed, open Aria at the bottom right and ask for a first change: “Replace the home page photo with a more understated image.”
  5. Click a piece of text, then “Ask Aria” in the bar that appears, and ask to shorten it.
  6. Review everything: the text is a suggestion. Check every figure, every name, and every promise before you publish.

The prompt to copy

We are a six-person organizational consulting firm in Lyon. Our clients are small and midsize manufacturers. The site should present our three services (assessment, support, training), show two sample engagements, and let visitors request a meeting. Clean, clear style, dark blue and white colors, professional and direct tone.

Jobs that use Wix

In the starter kit for one job.

Alternatives to Wix

Shopify

If selling online is your main business: inventory, orders, payments, in-store point of sale.

Framer

For a site with a more polished design, if someone on the team has an eye for it.

Lovable

If you want to build an internal tool or an app, rather than a business site.

In the same family: build a tool

Frequently asked questions about Wix

How much does Wix cost?

Free: €0; Light: price in euros not recorded; Core: price in euros not recorded; Business: price in euros not recorded; Business Elite: price in euros not recorded. Prices checked on October 3, 2026 on the vendor’s official page.

Can you use Wix for free?

Yes. Create a site with AI or with the editor, from Wix templates, with no credit card. To connect your own domain name, accept payments, and access advanced features, you need a paid plan.

What happens to my data with Wix?

Wix commits that its AI providers do not use your data to train their AI models; data is processed in Israel, the United States, and Europe.

What are the alternatives to Wix?

Shopify: If selling online is your main business: inventory, orders, payments, in-store point of sale. Framer: For a site with a more polished design, if someone on the team has an eye for it. Lovable: If you want to build an internal tool or an app, rather than a business site.

Official pages consulted

Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.