Multi-step automations
Journeys based on contacts’ actions.
AI tools · Sales and customer relations
ActiveCampaign pricing, use cases, and first steps
ActiveCampaign sends email campaigns and automates the contact journey: welcome, follow-ups, segmentation. Every plan includes AI credits. Higher plans add landing pages, best-time sending, conditional content, and conversion tracking.
ActiveCampaign has no free plan. The recommended plan to start with: Pro, $79 per month, billed yearly. Prices checked on October 21, 2026 on the vendor’s official page.
ActiveCampaignEmail marketing and automation, with AI in every plan- Vendor
- ActiveCampaign
- Free plan
- No
- Recommended plan
- Pro, $79 per month, billed yearly
- In the European Union
- Partly available
- Page checked on
- October 21, 2026
What ActiveCampaign does
Who it’s for: SMBs that want to automate their email marketing.
Email campaigns
More than 250 ready-made templates.
Built-in AI
AI credits to build campaigns and automations.
Also
- Best-time sending
ActiveCampaign pricing
“Starting at” prices, billed yearly, for 1,000 contacts. The page can show prices in euros.
| Plan | Price | Who it’s for |
|---|---|---|
| Starter | $15 per month, billed yearly | First automations |
| Plus | $49 per month, billed yearly | Growing teams |
| Pro Recommended to start | $79 per month, billed yearly | Optimized marketing |
| Enterprise | $145 per month, billed yearly | Large teams |
Nova’s advice
Prices rise with the number of contacts: calculate on your real list.
A first try, in 30 minutes
Your data. The pricing page doesn’t detail hosting. HIPAA is offered on Enterprise.
What it does less well
- Price rises quickly with list size.
- Many features: plan time to learn.
Launch a welcome sequenceActiveCampaign- Pick the welcome template.
- Adapt the three emails.
- Connect it to the sign-up form.
- Turn it on.
Alternatives to ActiveCampaign
Brevo
Email and SMS, French vendor.
Mailchimp
General email marketing, free plan.
HubSpot (Breeze)
Marketing and CRM combined.
Frequently asked questions about ActiveCampaign
How much does ActiveCampaign cost?
Starter: $15 per month, billed yearly; Plus: $49 per month, billed yearly; Pro: $79 per month, billed yearly; Enterprise: $145 per month, billed yearly. Prices checked on October 21, 2026 on the vendor’s official page.
Can you use ActiveCampaign for free?
No: ActiveCampaign has no free plan. Prices rise with the number of contacts: calculate on your real list.
What happens to my data with ActiveCampaign?
The pricing page doesn’t detail hosting. HIPAA is offered on Enterprise.
What are the alternatives to ActiveCampaign?
Brevo: Email and SMS, French vendor. Mailchimp: General email marketing, free plan. HubSpot (Breeze): Marketing and CRM combined.
Official pages consulted
Page checked on October 21, 2026. Brands are named to identify the tools. No affiliation.