Clay is specialized software for sales and marketing teams. It looks like a spreadsheet: one row per person or company. You add columns, and Clay fetches the information from more than 150 data providers. Its AI, Claygent, also visits websites to answer your questions, row by row, and writes tailored messages.
Clay has a free plan. The recommended plan to start with: Free, $0. Prices checked on October 3, 2026 on the vendor’s official page.
ClayA prospect table that fills itself inWho it’s for: sales and marketing teams that build precise prospect lists and have someone comfortable with spreadsheets to set it up.
Sculptor is Clay’s search assistant. You describe your target in everyday language and it sets the filters for you: job title, industry, headcount, location. You make corrections, then save the list to a table.
To find an email or a phone number, Clay queries several data providers one after another and stops as soon as one answers. You only spend credits on information that was actually found.
You write a prompt and the AI fills the column for each row. It can read a website, rephrase or classify information already in the table, or create an image.
Also
Clay publishes its prices in dollars. The price depends on the volume of data credits you choose, and the site shows a lower starting price with yearly billing. On Launch and Growth, unused credits roll over up to twice the monthly volume; actions, however, reset to zero each month.
| Plan | Price | Who it’s for |
|---|---|---|
| Free Recommended to start | $0 | Learning and testing on small lists |
| Launch | from $167 per month, no annual commitment | A small team that prospects every week |
| Growth | from $446 per month, no annual commitment | A team that connects Clay to its CRM |
| Enterprise | Custom pricing, annual commitment | Large organizations |
100 data credits and 500 actions per month, up to 200 rows per table, unlimited users. Provider waterfalls and Claygent are included. That is enough to learn, not to prospect at volume.
Stay on the free plan while you are learning: it includes the main features. Clay gets expensive from the first paid plan. Only take it if someone on the team uses it every week and knows how to keep an eye on consumption.
Your data. Clay is a US vendor that displays several security certifications, but you remain responsible for how you use the personal data you collect in it.
What it does less well
Build a list of 20 prospects and have it filled inClayThe prompt to copy
For each company, read its website and write in one sentence what it sells and to whom. Answer in English. If you can’t find the information, write “not found” and don’t make anything up.
Simpler: a contact database and campaign sending in one place, from a French vendor.
If you want to complete your records directly in your CRM.
For a shared table with AI in the columns, without the prospecting data.
For a one-off search on a single company, with sources cited.
Free: $0; Launch: from $167 per month, no annual commitment; Growth: from $446 per month, no annual commitment; Enterprise: custom pricing, annual commitment. Prices checked on October 3, 2026 on the vendor’s official page.
Yes. 100 data credits and 500 actions per month, up to 200 rows per table, unlimited users. Provider waterfalls and Claygent are included. That is enough to learn, not to prospect at volume.
Clay is a US vendor that displays several security certifications, but you remain responsible for how you use the personal data you collect in it.
lemlist: Simpler: a contact database and campaign sending in one place, from a French vendor. HubSpot (Breeze): If you want to complete your records directly in your CRM. Airtable: For a shared table with AI in the columns, without the prospecting data. Perplexity: For a one-off search on a single company, with sources cited.
Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.