Nova
Log inGet started
AI tools · Sales and customer relations

folk pricing, use cases, and first steps

folk is business software: a shared customer database (a “CRM”) for small teams. You keep your contacts, your conversations, and your open deals in it. The AI does the thankless work: it completes records, summarizes the latest exchanges with a customer, spots conversations left unanswered, and drafts the follow-up.

folk has no free plan. The recommended plan to start with: Standard, $24 per user per month, billed yearly. Prices checked on October 3, 2026 on the vendor’s official page.

folkThe simple CRM that fills itself in and reminds you to follow up
Vendor
folk (designed in France; Folk Inc. is registered in the United States)
Free plan
No
Recommended plan
Standard, $24 per user per month, billed yearly
Page checked on
October 3, 2026

What folk does

Who it’s for: small teams that sell through relationships: salespeople, founders, agencies, consulting firms, recruiters, fundraising.

Add a contact from LinkedIn or Gmail in one click

The folkX extension adds the person on your screen, or a whole list of results, to your database. It works on LinkedIn, Sales Navigator, Gmail, WhatsApp, Google Meet, X, Instagram, and most web pages.

Find a contact’s email and phone number

You check some contacts and folk queries several business directories in turn to find the email address, phone number, job title, and company. folk reports a success rate of 50 to 60%: a search that fails is credited back to you.

Columns the AI fills in for you

You create a column and write a prompt. folk fills it in for each contact, using the record, your notes, and your exchanges. It can also search the web. Useful for cleaning, sorting, or qualifying a list.

Also

  • The follow-up assistant
  • A customer summary before you call
  • A company profile written by the research assistant
  • An email that goes out when a record changes
  • Query your database from Claude or ChatGPT

folk pricing

folk publishes its prices in dollars. Paying monthly: $30 (Standard), $60 (Premium), from $100 (Enterprise). The 14-day trial gives access to the Premium plan with reduced limits.

PlanPriceWho it’s for
Standard Recommended to start$24 per user per month, billed yearlyA small team getting started
Premium$48 per user per month, billed yearlyA structured sales team
Enterprisefrom $80 per user per month, billed yearlyLarge teams

Nova’s advice

There is no free plan: use the 14-day trial to import your real contacts and test the follow-ups. After that, Standard is enough for most small teams. Move to Premium only if you need to track deals with amounts, chain several emails automatically, or use dashboards.

A first try, in 10 minutes

Your data. folk commits to never using your data to train an AI, but your contacts pass through several providers, including OpenAI.

What it does less well

  • No free plan. At the end of the trial, the account is locked until you subscribe.
  • The interface is in English, and the automatic summary is optimized for English.
Add a prospect from LinkedIn and let folk complete the recordfolk
  1. In folk, create a “Prospects” group from the sidebar.
  2. In Chrome, open the LinkedIn profile of someone you want to contact. Click the folkX icon in the browser toolbar, then add the person to the “Prospects” group.
  3. Go back to folk. Check the contact’s row, then click “Enrich” in the action bar: folk looks for their work email address. A small star marks each field it found.
  4. In the table, click the + at the top of the columns to add a field. Turn on “Fill with AI” and paste the prompt below.
  5. Watch the column fill in. Fix by hand whatever is wrong: you always have the last word.

The prompt to copy

Using {Job title} and the company description, state in one sentence why our offering might interest this person. Write “to verify” if you don’t have enough information.

Alternatives to folk

Attio

More customizable and with a real free plan, but takes longer to learn.

HubSpot (Breeze)

If you also want marketing and customer support in the same tool.

Pipedrive

If your priority is tracking deals stage by stage.

Sellsy

A French vendor that adds quotes and invoicing, with a French interface.

In the same family: sales and customer relations

Frequently asked questions about folk

How much does folk cost?

Standard: $24 per user per month, billed yearly; Premium: $48 per user per month, billed yearly; Enterprise: from $80 per user per month, billed yearly. Prices checked on October 3, 2026 on the vendor’s official page.

Can you use folk for free?

No: folk has no free plan. There is no free plan: use the 14-day trial to import your real contacts and test the follow-ups.

What happens to my data with folk?

folk commits to never using your data to train an AI, but your contacts pass through several providers, including OpenAI.

What are the alternatives to folk?

Attio: More customizable and with a real free plan, but takes longer to learn. HubSpot (Breeze): If you also want marketing and customer support in the same tool. Pipedrive: If your priority is tracking deals stage by stage. Sellsy: A French vendor that adds quotes and invoicing, with a French interface.

Official pages consulted

Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.