Attio is business software: a shared customer database (a “CRM”) that each team shapes its own way. It fills itself in from your emails and your calendar. The AI, called “Ask Attio,” answers your questions about your customers, prepares your meetings, drafts your follow-ups, and updates records, always with your approval.
Attio has a free plan. The recommended plan to start with: Free, $0. Prices checked on October 3, 2026 on the vendor’s official page.
AttioThe customer database you query by asking a questionWho it’s for: young companies and sales teams that want a modern customer database, without spending their evenings on data entry.
You write a question in everyday language. Ask Attio searches your records, emails, calendar, notes, and recorded calls, then answers. It can also add a web search and run calculations across all your data.
Ask Attio creates or edits a record, a task, or a note, and drafts an email. It first shows you what it plans to do. Nothing changes until you click “Create,” “Update,” or “Send.”
You add a column and turn on AI fill. Four options: summarize the record, sort it into a category, answer a prompt of your choice, or look up the information on the web.
Also
Attio publishes its prices in dollars. On monthly billing: $44 (Plus) and $99 (Pro). Extra credits are sold separately, from $70 per month.
| Plan | Price | Who it’s for |
|---|---|---|
| Free Recommended to start | $0 | Getting started, teams of 1 to 3 people |
| Plus | $35 per user per month, billed yearly | Small teams, up to 10 people |
| Pro | $79 per user per month, billed yearly | Sales teams that record their meetings |
| Enterprise | Custom pricing, billed yearly | Large organizations |
A real customer database for up to 3 people: 50,000 records, email and calendar sync, 3 reports. On the AI side: 100 credits per user per month for Ask Attio, plus 250 shared credits. A question costs 10 to 80 credits: that makes a few questions per month.
Start with the free plan: it is enough to organize your contacts and test Ask Attio on a few questions. Move to Plus when you run short of credits or when the team grows past 3 people. Pro only makes sense if you want to record your meetings or schedule email sequences.
Your data. Attio trains no AI on your data and forbids its providers from doing so, but your questions go through Google, OpenAI, or Anthropic.
What it does less well
Have Ask Attio prepare your next meetingAttioThe prompt to copy
Prepare me for my next meeting with a customer. Remind me who the attendees are, what we said last time, and what was left open. End with three questions to ask.
In the starter kit for one job.
Easier to get started with, designed for adding contacts from LinkedIn. No free plan.
If you also want marketing and customer support, with an interface available in French.
More structured, focused on tracking deals stage by stage.
For large sales teams that have a dedicated administrator.
Free: $0; Plus: $35 per user per month, billed yearly; Pro: $79 per user per month, billed yearly; Enterprise: custom pricing, billed yearly. Prices checked on October 3, 2026 on the vendor’s official page.
Yes. A real customer database for up to 3 people: 50,000 records, email and calendar sync, 3 reports. On the AI side: 100 credits per user per month for Ask Attio, plus 250 shared credits. A question costs 10 to 80 credits: that makes a few questions per month.
Attio trains no AI on your data and forbids its providers from doing so, but your questions go through Google, OpenAI, or Anthropic.
folk: Easier to get started with, designed for adding contacts from LinkedIn. No free plan. HubSpot (Breeze): If you also want marketing and customer support, with an interface available in French. Pipedrive: More structured, focused on tracking deals stage by stage. Salesforce (Agentforce): For large sales teams that have a dedicated administrator.
Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.