Nova
Log inGet started
AI tools · Assistants

Grok pricing, use cases, and first steps

Grok is the assistant from SpaceXAI, the American company formerly called xAI. You type to it or talk to it. What sets it apart: it searches the web and posts on the X network (formerly Twitter) live. That makes it useful for following a news topic hour by hour. It also creates images and short videos.

Grok has a free plan. Prices checked on October 3, 2026 on the vendor’s official page.

GrokThe assistant plugged live into the web and the X network
Vendor
SpaceXAI, formerly xAI (United States)
Free plan
Yes
Page checked on
October 3, 2026

What Grok does

Who it’s for: people who follow fast-moving news: marketing, communications, sales, leadership.

Search the web and X live

Grok reads the web and posts on the X network at the moment you ask. Its answer draws on what is being said now, not on what it learned a year ago.

Talk out loud

A spoken conversation, with near-instant replies. You talk, Grok answers, you keep going.

Grok Imagine: images and short videos

You describe an image, or provide a reference photo, and Grok creates it. It also produces videos from text, up to 15 seconds.

Also

  • Read your files
  • Connectors: your email, files, and calendar
  • Private Chat: a conversation with no trace
  • Several agents on one question
  • Grok Bot: an agent that works for you

Grok pricing

We could not read the prices on the grok.com/plans page. The euro prices come from the French App Store listing, checked on October 3, 2026; they may differ on the web. Extra usage credits are sold separately, from $5.

PlanPriceWho it’s for
SuperGrok Lite€10 per month, on the French App StoreYou often hit the free limits
SuperGrok€35 per month, on the French App Store ($30 on the vendor’s website)Using Grok every day
SuperGrok Plus and SuperGrok Heavy€100 and €349 per month, on the French App StoreVery heavy use, not for getting started
Grok Business$30 per user per monthA team that wants a professional setup

What the free plan includes

Chat, live search, voice, and file reading, on the web and on mobile. The vendor does not put numbers on the free plan’s limits.

Nova’s advice

Stay on the free plan: it’s enough to follow the news now and then. If you already pay for another assistant, don’t add a second one. A Grok subscription only makes sense if live monitoring of X is central to your job.

A first try, in 3 minutes

Your data. By default, your conversations are used to train the AI, and all your data is processed in the United States. The setting takes a few clicks to turn off.

What it does less well

  • Some of its sources are posts on X: opinions, rumors, sometimes errors. Always open the source before you reuse any information.
  • There is no chat app for Mac or Windows: on a computer, you use Grok in the browser.
Catch up on the news in your industryGrok
  1. Open grok.com and log in.
  2. Copy the prompt below into the message box, replacing the industry with yours.
  3. Read the answer, then open two or three sources to check.
  4. Then ask: “Which of these could affect my customers?”

The prompt to copy

What happened this week in the packaging industry in France? Give me five facts. For each one, give the source and the date, and separate what comes from the press from what comes from X.

Jobs that use Grok

In the starter kit for one job.

Alternatives to Grok

Perplexity

For answers where every sentence links to a source you can open.

ChatGPT

The most widely used assistant, more complete for office work.

Mistral Vibe

A French assistant, with servers in Europe.

Gemini

If you work with Gmail and Google Drive, it is already connected to them.

In the same family: assistants

Frequently asked questions about Grok

How much does Grok cost?

SuperGrok Lite: €10 per month, on the French App Store; SuperGrok: €35 per month, on the French App Store ($30 on the vendor’s website); SuperGrok Plus and SuperGrok Heavy: €100 and €349 per month, on the French App Store; Grok Business: $30 per user per month. Prices checked on October 3, 2026 on the vendor’s official page.

Can you use Grok for free?

Yes. Chat, live search, voice, and file reading, on the web and on mobile. The vendor does not put numbers on the free plan’s limits.

What happens to my data with Grok?

By default, your conversations are used to train the AI, and all your data is processed in the United States. The setting takes a few clicks to turn off.

What are the alternatives to Grok?

Perplexity: For answers where every sentence links to a source you can open. ChatGPT: The most widely used assistant, more complete for office work. Mistral Vibe: A French assistant, with servers in Europe. Gemini: If you work with Gmail and Google Drive, it is already connected to them.

Official pages consulted

Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.