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AI training · Marketing and communications

AI training for social media managers

AI knows neither your community nor the mood of the day. It gives you a first draft: a calendar, a caption, a carousel, captions for a video, a report with numbers. You add the brand’s voice before you publish.

Get startedTry the interactive demo

Free, no account needed. You try the real product yourself.

In brief

AI for social media managers, in brief

AI helps social media managers with tasks such as “Plan the month’s content calendar,” “Write captions in the brand’s voice,” and “Create a carousel from a tip.” Start with a single task, in ChatGPT: allow 15 minutes the first time, and always review the result before you use it.

  • 9concrete use cases
  • 6recommended tools, all free to start
  • 5 to 30 minper use case, the first time

The tasks where AI helps most

  • Keeping the content calendar
  • Writing captions and hooks
  • Creating visuals and carousels
  • Editing and captioning short videos
  • Replying to comments and messages
  • Tracking the numbers and writing the monthly report
Use cases

9 concrete AI use cases for social media managers

For each task: how it goes today, then with the tool. And the time it takes the first time.

ChatGPT · “Chat” mode

Plan the month’s content calendar

TodayEvery morning, the same question: what do we post today? Without a calendar, you post whatever is at hand, and key dates go by with no content.

With ChatGPTA day-by-day calendar, with the format and the hook for each post, ready for approval.

  • 15 min
  • every month

ChatGPT · “Projects”

Write captions in the brand’s voice

TodayTen captions to write by Friday, and after the fifth they all sound the same.

With ChatGPTThe week’s captions, in the brand’s voice, with two hooks to choose from for each.

  • 15 min
  • every week

Canva · “Canva AI”

Create a carousel from a tip

TodayA six-page carousel takes a long time to lay out, for a tip that fits in six sentences.

With CanvaA carousel in the brand’s style, which you correct page by page before you publish it.

  • 15 min
  • every week

Also

CapCut · “Auto captions”

Shoot and caption a short video

A captioned vertical video that makes sense with the sound off, ready to publish.

  • 30 min
  • every week

Descript · “Create clips,” then “Underlord”

Cut a webinar into short clips

Five captioned vertical clips, each with its title, to schedule over several weeks.

  • 30 min
  • every month

Grok · Live search on the web and on X

Spot the topics your industry is talking about

Five current topics, with their sources, and a post idea to get approved.

  • 10 min
  • every week

ChatGPT · “Chat” mode

Reply to a negative comment

Three short replies to choose from, and an opinion on whether replying in public is worthwhile.

  • 5 min
  • every day

ChatGPT · “Chat” mode

Turn an article into posts for each network

Three different posts drawn from the same article, one per network, ready for review.

  • 10 min
  • every week

Julius · Excel or CSV file, in the conversation

Write the monthly social media report

The ranking of posts, two charts, and five sentences of conclusion for the monthly report.

  • 15 min
  • every month
One use case, start to finish

ChatGPT for social media managers: plan the month’s content calendar, step by step

  • 15 min
  • every month
Plan the month’s content calendarChatGPT · “Chat” mode
  1. Open ChatGPT, stay in “Chat” mode, and paste the prompt below with your networks, your pace, and the month’s key dates.
  2. Review the table: remove what you won’t be able to produce, and move what falls on a bad day.
  3. Ask: “Add a Status column and a Visual ready column.”
  4. Copy the table into your spreadsheet or your scheduling tool, then get it approved.

The prompt to copy

You are helping a social media manager plan the [month] calendar for [brand, business]. Networks: [Instagram, LinkedIn, TikTok]. Pace: [number] posts per week per network. Key dates this month: [dates, events, offers]. Regular themes: [behind the scenes, tip, product, testimonial]. Give me a day-by-day table: date, network, theme, topic, format (photo, carousel, short video, story), first sentence of the caption, visual to produce. Rotate the themes, no more than one promotional post in four, and flag the content that needs to be shot ahead of time.

My path

What you’ll be able to do, one step after another

In Nova, “My path” starts from your level: one next step at a time.

  1. Talk to AI like a colleague

    The first moves, with free tools.

  2. Write faster, without mistakes

    In your jobWrite captions in the brand’s voice

  3. Find an answer you can trust

    In your jobPlan the month’s content calendar

  4. Create an image or a presentation

    In your jobShoot and caption a short video

  5. Never retype anything again

    In your jobCreate a carousel from a tip

For a team: everyone moves forward in their own job. You see the team’s progress, never one person’s activity.

The tools

AI tools for social media managers, and what they cost

ChatGPT

Free to start

Plan the month’s calendar, write captions in the brand’s voice, turn an article into posts, weigh a delicate reply.

Recommended planFree to start. Plus, $20 per month, if you use it every day.

Canva

Free to start

You describe a carousel or a visual, “Canva AI” suggests several in the brand’s colors, and everything stays editable.

Recommended planCanva Free, €0: up to 20 AI uses. If you post every day: Canva Pro, €110 per year, for one person.

CapCut

Free to start

Edit a vertical video on your phone and caption it: the app writes the captions from what is said.

Recommended planFree, €0. On phone, computer, and browser: Pro, €23.99 per month, price checked on the French App Store.

Descript

Free to start

Pull the short clips that stand on their own out of a webinar or an interview, in vertical format, with captions.

Recommended planFree, $0: 60 media minutes per month and 100 AI credits, granted once. Then: Hobbyist, $16 per user per month, billed yearly.

Grok

Free to start

It reads the web and posts on X at the moment you ask: useful for knowing what your industry is talking about this week.

Recommended planFree, with a limit on usage that the vendor does not put a number on. SuperGrok Lite, €10 per month, on the French App Store.

Julius

Free to start

You upload the analytics exports from your accounts, and it calculates engagement per post and draws the charts for the report.

Recommended planFree, $0: 25 credits per day. To export charts and reports: Plus, $20 per month, or $16 per month billed yearly.

Prices taken from the vendors’ official pages, dated on each tool page. These subscriptions are not included in Nova. Brands are named to identify the tools. No affiliation.

Ground rules

The rules to follow with AI in this job

Always do this

  • You publish in the brand’s name: no generated text or visual goes out without your review, including numbers, names, and spelling.
  • Image rights and copyright: consent from the people you film, and no music, photo, or logo you do not hold the rights to.
  • Comments and direct messages contain personal data: remove names, usernames, and order numbers before you paste them into an assistant.
  • When an image, a voice, or a video made by AI could pass for real, say so in the post.

Never hand this to AI

  • Handling a crisis, a legal threat, or a person in distress on your own: that is decided with your manager.
  • Making fake reviews, fake testimonials, or fake followers.
  • The company’s non-public announcements (launch, results, hiring) in a consumer tool.
Questions

Frequently asked questions about AI for social media managers

Which AI tools should social media managers use?

Nova recommends 6 to start with: ChatGPT, Canva, CapCut, Descript, Grok, and Julius. All of them can be used for free to get started.

Can social media managers use ChatGPT?

Yes. Plan the month’s calendar, write captions in the brand’s voice, turn an article into posts, weigh a delicate reply. The plan to choose: Free to start. Plus, $20 per month, if you use it every day.

Where should social media managers start with AI?

With “Plan the month’s content calendar,” in ChatGPT (“Chat” mode). Allow 15 minutes the first time. A day-by-day calendar, with the format and the hook for each post, ready for approval.

Is this an accredited course that leads to a certificate?

No. Nova is software, not an accredited training provider: it issues no diploma or certification. It costs €19 per month for one person, and €129 per month for a team of up to ten people.

Go further

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