Brand voice
You give Jasper examples of your writing. It works out your tone and applies it to everything it writes. It can also flag a passage that strays from that tone.
AI tools · Write, proofread, translate
Jasper pricing, use cases, and first steps
Jasper is a writing workshop for marketing teams. You teach it your brand’s tone, your products, and your customers, then it writes your articles, emails, posts, and product descriptions in that tone. It opens in the browser and has no free plan, only a 7-day trial.
Jasper has no free plan. The recommended plan to start with: Pro, $59 per month, billed yearly ($69 billed monthly). Prices checked on October 3, 2026 on the vendor’s official page.
JasperMarketing copy written in your brand’s voice- Vendor
- Jasper AI (United States)
- Free plan
- No
- Recommended plan
- Pro, $59 per month, billed yearly ($69 billed monthly)
- Page checked on
- October 3, 2026
What Jasper does
Who it’s for: marketing and communications teams that produce a lot of copy and want to keep the same tone everywhere.
The project: all of a campaign’s copy side by side
A project (“Canvas”) is a large work surface. The article, the email, the posts, and the visuals for one campaign sit next to each other on it. The project settings (tone, audience, goal) apply to all of them.
Specialized assistants by type of copy
Jasper offers more than 100 ready-made assistants (“Agents”): blog post, email campaign, product launch. You fill in a few fields, and it writes the first draft.
Also
- Chat, connected to your documents
- The knowledge base
- Write anywhere with the extension
- Write and adapt in other languages
- Batch production
Jasper pricing
Prices published in dollars. On the Business plan, advanced features (batch production, research, technical connections) use credits; when they run out, these features stop until you buy more credits. Refund possible within 7 days of a charge, on request.
| Plan | Price | Who it’s for |
|---|---|---|
| Pro Recommended to start | $59 per month, billed yearly ($69 billed monthly) | One person or a small marketing team |
| Business | Custom pricing, 12-month minimum commitment | Large marketing teams |
Nova’s advice
Jasper has no free plan. Run the 7-day trial with a real piece to produce, for example your next newsletter. If you write marketing copy now and then, a general-purpose assistant is enough. Jasper is worth its price when several people need to write a lot, in the same tone.
A first try, in 10 minutes
Your data. Jasper says it never lets your data be used to train its providers’ AI models, but everything is processed in the United States.
What it does less well
- No free plan, and a high price for one person: $59 per month at best, for a single user.
- The buttons and the help are in English. Jasper runs in the browser: we found neither a desktop app nor a phone app on the official site.
Write a LinkedIn post in your brand’s toneJasper- On the Jasper home page, click “Create a Project.” An empty workspace opens.
- Click “Project Settings,” top center. Name the project, then choose your brand voice and your writing language.
- Click the chat icon at the bottom of the screen. The “Chat” panel opens on the left.
- Paste the prompt below, adapt the topic to your company, then click the blue arrow.
- Save the answer to the project, select a passage, and use the toolbar that appears to shorten or rephrase it.
- Reread everything before publishing: the figures, the product names, and the promises made to the customer.
The prompt to copy
Write a LinkedIn post of 120 words at most, in English, announcing our new 24-hour delivery service for businesses. Open with a short hook sentence. End with a question that invites a response. No buzzwords, no bullet points.
Alternatives to Jasper
Writer
For a large company that wants writing rules and agents in every department, not just marketing.
ChatGPT
If you write now and then: there is a free plan, and a project with your instructions also keeps your tone.
Claude
For long, polished writing, with your reference documents stored in a project.
HubSpot (Breeze)
If your emails and pages are already in HubSpot: assisted writing is built in.
Frequently asked questions about Jasper
How much does Jasper cost?
Pro: $59 per month, billed yearly ($69 billed monthly); Business: custom pricing, 12-month minimum commitment. Prices checked on October 3, 2026 on the vendor’s official page.
Can you use Jasper for free?
No: Jasper has no free plan. Jasper has no free plan.
What happens to my data with Jasper?
Jasper says it never lets your data be used to train its providers’ AI models, but everything is processed in the United States.
What are the alternatives to Jasper?
Writer: For a large company that wants writing rules and agents in every department, not just marketing. ChatGPT: If you write now and then: there is a free plan, and a project with your instructions also keeps your tone. Claude: For long, polished writing, with your reference documents stored in a project. HubSpot (Breeze): If your emails and pages are already in HubSpot: assisted writing is built in.
Official pages consulted
Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.