A question, right in your messaging app
Meta AI answers in WhatsApp, Messenger, Instagram, and Facebook. It draws on the web for news or practical questions.
AI tools · Assistants
Meta AI pricing, use cases, and first steps
Meta AI is the assistant from Meta, the parent company of Facebook, Instagram, and WhatsApp. There is nothing to install: it is already in your messaging apps, behind a blue circle. You ask it a question as you would a contact, and it answers in the chat. It is also available as an app and on the web, with more features.
Meta AI has a free plan. Prices checked on October 3, 2026 on the vendor’s official page.
Meta AIThe assistant already inside WhatsApp, Instagram, and Messenger- Vendor
- Meta (United States)
- Free plan
- Yes
- In the European Union
- Partly available
- Page checked on
- October 3, 2026
What Meta AI does
Who it’s for: people who already use WhatsApp, Instagram, or Messenger and want a quick answer without switching apps.
@MetaAI in a group chat
In a group, you call it by typing @MetaAI. It answers in front of everyone. It reads only the message where you called it.
Read a photo, a document, or a file
In the Meta AI app, you send a photo, a video, a document, or a file, and ask your questions about it.
Also
- “Thinking” mode
- Talk out loud
- Incognito chat
- Create images and short videos
- The Mac app
Meta AI pricing
Prices announced by Meta in September 2026, in euros. Meta does not put numbers on the free plan’s limits.
| Plan | Price | Who it’s for |
|---|---|---|
| Meta One Core | €6.99 per month | You often create images and videos |
| Meta One Premium | €20.99 per month | The most active content creators |
What the free plan includes
Meta AI is free for everyday use, in the messaging apps, in the app, and on the web. Meta says it will stay that way.
Nova’s advice
Don’t pay anything. For asking questions and rewording messages, the free plan is enough. Meta One subscriptions are mainly for creating more images and videos for social media: this is not an office work tool.
A first try, in 2 minutes
Your data. Your private chats stay encrypted. But what you write to Meta AI is processed by Meta and can be used to train its AI, unless you object.
What it does less well
- Europe gets new features late. The personal agent “Muse,” announced in September 2026, is offered only in the United States, and the new image tools launched there first.
- The blue circle cannot be removed from WhatsApp. You can simply not use it.
Have a message reworded before you send itMeta AI- Open WhatsApp and tap the blue circle.
- Copy the prompt below into the conversation with Meta AI, then send.
- Ask for a variation: “Warmer,” or “In two sentences.”
- Press and hold the answer to copy it, then paste it into your real chat.
The prompt to copy
Reword this message for a supplier, keeping it polite and brief: “Hello, I still haven’t received your delivery note. Can you send it to me before Thursday?”
Alternatives to Meta AI
ChatGPT
More complete for work: files, deep research, document creation.
Gemini
If you work with Gmail and Google Drive, it is already connected to them.
Microsoft Copilot
The assistant built into Outlook, Word, Excel, and Teams, with a setup built for companies.
Mistral Vibe
A French assistant, with servers in Europe.
Frequently asked questions about Meta AI
How much does Meta AI cost?
Meta One Core: €6.99 per month; Meta One Premium: €20.99 per month. Prices checked on October 3, 2026 on the vendor’s official page.
Can you use Meta AI for free?
Yes. Meta AI is free for everyday use, in the messaging apps, in the app, and on the web. Meta says it will stay that way.
What happens to my data with Meta AI?
Your private chats stay encrypted. But what you write to Meta AI is processed by Meta and can be used to train its AI, unless you object.
What are the alternatives to Meta AI?
ChatGPT: More complete for work: files, deep research, document creation. Gemini: If you work with Gmail and Google Drive, it is already connected to them. Microsoft Copilot: The assistant built into Outlook, Word, Excel, and Teams, with a setup built for companies. Mistral Vibe: A French assistant, with servers in Europe.
Official pages consulted
Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.