Semrush is professional SEO software, acquired by Adobe. It shows how a website appears in Google: the words people type, your ranking, your competitors’ rankings. Its AI tools add two things: measuring whether ChatGPT, Gemini, or Google’s AI Mode cite your brand, and writing articles from that data. A free account and tools that need no sign-up are available.
Semrush has a free plan. The recommended plan to start with: Free, $0. Prices checked on October 3, 2026 on the vendor’s official page.
SemrushKnow whether people find you, on Google and in AI assistantsWho it’s for: marketing and communications teams, website managers, agencies. Also useful for a business owner or a sales rep who wants to see where the company stands against its competitors.
Semrush measures how often your brand is mentioned in answers from ChatGPT, Gemini, and Google’s AI Mode. You get a score from 0 to 100, the pages of your site that are cited, the audience reached, and the breakdown by country and by assistant.
You enter a theme or a product category. Semrush lists the topics and questions people ask assistants, with an estimated volume and the intent behind the question. You can then track a few specific questions every day and see whether you are cited.
The “Brand Performance” report analyzes how assistants describe your brand: your share of voice against competitors, the points seen as positive or negative, and the sites AI relies on to talk about you.
Also
Prices published in dollars, including on the French site. Each additional user costs $45 to $100 per month depending on the plan. The Content Toolkit (writing) is sold separately, $60 per month. An Enterprise plan is available with custom pricing.
| Plan | Price | Who it’s for |
|---|---|---|
| Free Recommended to start | $0 | One-off check |
| AI Visibility Toolkit | $99 per user per month | Tracking your brand in AI, without the Google tools |
| SEO | $139 per month, or $117.33 per month billed yearly | Google SEO, small site |
| Semrush One Starter | $199 per month, or $165.17 per month billed yearly | Google and AI assistants together |
| Semrush One Pro+ | $299 per month, or $248.17 per month billed yearly | Marketing teams, agencies |
| Semrush One Advanced | $549 per month, or $455.67 per month billed yearly | Large teams |
Without an account: free tools, including the AI visibility checker, three times per day. With a free account: ten reports per day, across all tools, and one demo project.
Pay nothing for a simple check: the free tools and the free account are enough. Semrush is a marketing team tool, to be paid for by the company. If SEO is not your job, ask your marketing team or your agency whether they already have an account instead.
Your data. Semrush mostly analyzes public web data; your account is managed by a US company, with data transfers to the United States.
What it does less well
Check whether AI assistants cite your companySemrushIn the starter kit for one job.
For seeing for yourself, for free, which sources an answer engine cites on your topics.
For writing and analysis. With the Semrush connector, it queries the SEO data directly.
If you want customer tracking and marketing in the same place, with simpler SEO advice.
For producing marketing content in the brand’s tone, without Semrush’s search data.
Free: $0; AI Visibility Toolkit: $99 per user per month; SEO: $139 per month, or $117.33 per month billed yearly; Semrush One Starter: $199 per month, or $165.17 per month billed yearly; Semrush One Pro+: $299 per month, or $248.17 per month billed yearly. Prices checked on October 3, 2026 on the vendor’s official page.
Yes. Without an account: free tools, including the AI visibility checker, three times per day. With a free account: ten reports per day, across all tools, and one demo project.
Semrush mostly analyzes public web data; your account is managed by a US company, with data transfers to the United States.
Perplexity: For seeing for yourself, for free, which sources an answer engine cites on your topics. Claude: For writing and analysis. With the Semrush connector, it queries the SEO data directly. HubSpot (Breeze): If you want customer tracking and marketing in the same place, with simpler SEO advice. Jasper: For producing marketing content in the brand’s tone, without Semrush’s search data.
Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.