AI doesn’t replace what you know about your readers, or content that’s actually useful. It sorts keywords, reads competing pages, makes sense of your Search Console export, and drafts briefs and tags. It’s also a new channel: your readers ask their questions there.
AI helps SEO managers with tasks such as “Check whether AI assistants cite your brand,” “Find the keywords for a topic,” and “Study competing pages before you write.” Start with a single task, in Semrush: allow 15 minutes the first time, and always review the result before you use it.
For each task: how it goes today, then with the tool. And the time it takes the first time.
Semrush · Free AI visibility checker
TodayYour readers now ask ChatGPT or Gemini their questions, and nobody knows whether your brand shows up in the answers.
With SemrushYour score next to a competitor’s, and a list of content to write, ranked by priority.
Semrush · “Keyword Magic Tool”
TodayYou write about what you think people search for, and find out afterward that they phrase it differently.
With SemrushA list of pages to write or improve, each with its primary keyword and its secondary keywords.
TodayBefore writing, you should read the five pages that already rank well. You skim two, and your article ends up looking like the rest.
With PerplexityA table of the five pages to beat, and a list of what none of them covers.
Also
Claude · “Projects”
A page-and-a-half brief, as a Word file, that the writer can follow without calling you back.
Julius · Excel or CSV file, in the conversation
The list of declining pages with the likely cause, and the queries within reach of page one.
ChatGPT · ChatGPT in Google Sheets
A sheet with a title and a description of the right length for each page, ready to review and then import.
Claude · Web search, in the conversation
A list of everything that has aged in the article, backed by sources, and an update plan.
Antidote · Corrector, then Reformulation mode
An error-free article, and a short list of substantive fixes to make before publishing.
Gemini Notebook · “Chat” panel
The list of links to add in both directions, sentence by sentence, and the articles that compete with each other.
Julius · Asking for “a report,” in the chat
A short report, with three numbers, charts, and three actions, that a non-specialist can read.
All 10 use cases on this page are in Nova, each with its steps and its prompt.
Try the interactive demoWhat to check
Visibility is measured on a sample of questions, and assistants don’t give the same answer twice. Read the score as a trend, not a ranking.
Check whether AI assistants cite your brandSemrush · Free AI visibility checkerThe prompt to copy
You’re helping an SEO manager read an AI assistant visibility report, run with Semrush. Our site: [address, business]. Our score: [score]. Pages cited: [list]. Topics where we appear: [list]. Competitor: [address]. Their score: [score]. Topics where they appear and we don’t: [list]. Tell me in five lines where the gap is. Then, for each topic where we’re missing, suggest the content to create or improve: the specific question the page should answer, the format (guide, comparison, FAQ), and the proof to provide. Rank by priority and explain your ranking.
In Nova, “My path” starts from your level: one next step at a time.
The first moves, with free tools.
In your jobStudy competing pages before you write
In your jobCheck whether AI assistants cite your brand
In your jobFind the keywords for a topic
In your jobWrite an article brief for a writer
For a team: everyone moves forward in their own job. You see the team’s progress, never one person’s activity.
The tool of the trade: the phrases people type, their search volume, and whether your brand shows up in AI assistants’ answers.
Recommended planFree, $0: 10 reports per day. For full tracking: SEO, $139 per month, or $117.33 per month billed yearly
It writes the writer’s brief from your editorial guidelines, and goes through an old article line by line, checking every number on the web.
Recommended planFree to start. Pro, $20 per month ($17 per month if billed yearly)
You upload your Search Console export: it ranks the declining pages and draws the charts for the monthly report.
Recommended planFree, $0: 25 credits per day. To export charts and reports: Plus, $20 per month, or $16 per month billed yearly
Read and compare the pages that already rank well for a search, before you write yours.
Recommended planFree to start. Then Pro, $20 per month (€22 on the French App Store)
In Google Sheets, it rewrites titles and descriptions row by row, and asks for your approval before changing the sheet.
Recommended planFree to start, with limited use in Google Sheets. Plus, $20 per month, if you use it every day
Proofreading before you publish: spelling, grammar, typography, and repetitions, with an explanation for each correction.
Recommended planAntidote+ Personal, one language: $59.95 the first year, then $48 per year. 30-day free trial
Prices taken from the vendors’ official pages, dated on each tool page. These subscriptions are not included in Nova. Brands are named to identify the tools. No affiliation.
Nova recommends 6 to start with: Semrush, Claude, Julius, Perplexity, ChatGPT, and Antidote. 5 of them can be used for free to get started.
Yes. In Google Sheets, it rewrites titles and descriptions row by row, and asks for your approval before changing the sheet. The plan to choose: Free to start, with limited use in Google Sheets. Plus, $20 per month, if you use it every day.
With “Check whether AI assistants cite your brand,” in Semrush (Free AI visibility checker). Allow 15 minutes the first time. Your score next to a competitor’s, and a list of content to write, ranked by priority.
No. Nova is software, not an accredited training provider: it issues no diploma or certification. It costs €19 per month for one person, and €129 per month for a team of up to ten people.