The catalog and product pages
You create simple products, products with variations (sizes, colors), bundles, products with no shipping, or downloadable files. Each page carries its price, sale price, stock, and photos.
AI tools · Sales and customer relations
WooCommerce pricing, use cases, and first steps
WooCommerce is business software: a free plugin that turns a WordPress site into an online store (products, orders, payments, shipping). AI stays in the background: a help assistant, an assistant in the mobile app, and a connection still in testing that lets an assistant like Claude view and change your products and orders.
WooCommerce has a free plan. The recommended plan to start with: WooCommerce plugin, $0. Prices checked on October 3, 2026 on the vendor’s official page.
WooCommerceThe free online store you add to a WordPress site- Vendor
- Automattic (United States)
- Free plan
- Yes
- Recommended plan
- WooCommerce plugin, $0
- Page checked on
- October 3, 2026
What WooCommerce does
Who it’s for: companies whose site already runs on WordPress, and those that want a store with no subscription and no commission on sales.
Payments, with WooPayments or another provider
WooPayments is WooCommerce’s payment solution, available in France. You can also connect Stripe, PayPal, bank transfer, or cash on delivery, with no fees added by WooCommerce.
Sales reports
Reports by revenue, orders, products, categories, coupons, customers, stock, and taxes. You compare a period with the previous one or with the year before, and download the table as a .csv file.
Also
- The mobile app: store and point of sale
- Extensions
- Connect the store to an AI assistant
- Help assistants
- Privacy settings
WooCommerce pricing
WooCommerce publishes these amounts in dollars. WooPayments fees for France are published in euros, excluding the 20% VAT on those fees.
| Plan | Price | Who it’s for |
|---|---|---|
| WooCommerce plugin Recommended to start | $0 | Any store on WordPress |
| Site hosting | $25 to $350 per month, WooCommerce’s estimate for most stores | Required: with the host of your choice |
| WordPress.com Commerce | $45 per month, billed yearly ($70 billed monthly) | You want hosting and the store from the same vendor |
| Paid extensions | $29 to $299 per year per extension | Depending on your needs |
What the free plan includes
The WooCommerce plugin is free: no subscription, no commission on your sales. You pay separately for site hosting, the payment provider’s fees, and any paid extensions you add.
Nova’s advice
If your site is already on WordPress, install the plugin: it costs nothing and you’ll quickly see whether it suits you. If you’re starting from scratch and no one handles the technical side, compare with an all-in-one subscription first. The software is free, but hosting, extensions, and payment fees make up the real bill.
A first try, in 10 minutes
Your data. The store and your customers’ data are kept on your site, with the host you choose; WooCommerce does not host them.
What it does less well
- You need a WordPress site, a host, and someone to handle updates and backups. This is not a store ready in an hour.
- There is little AI for a beginner. The product page documentation describes no writing help, and the connection to an assistant is still in testing.
Add your first product and see it in the storeWooCommerce- In the WordPress menu, open “Products,” then click the button to add a product (“Add New”).
- Give the product a name and write a short description.
- Enter the regular price. If you’re running a promotion, add the reduced sale price in the field provided.
- Add the product photo, then publish.
- Open the product page on your site to see what a customer will see.
- In the mobile app, check that the product shows up in your catalog.
Alternatives to WooCommerce
Shopify
For an all-in-one subscription, with no hosting to manage and a built-in AI assistant.
PrestaShop
Another free self-hosted store, French in origin, with an assistant in the admin.
Wix
For a business site that’s simple to set up, with a small store on the side.
Frequently asked questions about WooCommerce
How much does WooCommerce cost?
WooCommerce plugin: $0; Site hosting: $25 to $350 per month, WooCommerce’s estimate for most stores; WordPress.com Commerce: $45 per month, billed yearly ($70 billed monthly); Paid extensions: $29 to $299 per year per extension. Prices checked on October 3, 2026 on the vendor’s official page.
Can you use WooCommerce for free?
Yes. The WooCommerce plugin is free: no subscription, no commission on your sales. You pay separately for site hosting, the payment provider’s fees, and any paid extensions you add.
What happens to my data with WooCommerce?
The store and your customers’ data are kept on your site, with the host you choose; WooCommerce does not host them.
What are the alternatives to WooCommerce?
Shopify: For an all-in-one subscription, with no hosting to manage and a built-in AI assistant. PrestaShop: Another free self-hosted store, French in origin, with an assistant in the admin. Wix: For a business site that’s simple to set up, with a small store on the side.
Official pages consulted
Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.