Apollo is business software for sales prospecting. It combines a directory of more than 240 million business contacts with a tool that sends your prospecting emails in the planned order. AI finds the right contacts from a single sentence, researches each company, and writes the messages.
Apollo.io has a free plan. The recommended plan to start with: Free, $0. Prices checked on October 3, 2026 on the vendor’s official page.
Apollo.ioFind business contacts and follow up without missing anythingWho it’s for: sales reps looking for new customers, especially abroad, and small teams with no budget for a contact database.
You filter by job title, industry, company size, or country. Apollo shows the people who match, with their work email and sometimes their phone number. The directory holds more than 240 million contacts and 30 million companies.
You describe your goal in one sentence. The assistant finds the contacts, fills in their details, ranks them, and prepares the emails, all in the same conversation. It asks for your approval before any action that uses credits.
You ask a question, and AI answers it for each row of your list, in a new column. Each answer costs one credit. A free preview lets you check the quality before running it on the whole list.
Also
Prices for the Basic and Professional plans depend on the number of users and on billing, monthly or yearly. Check the official page or its price calculator. Credits are pooled across the whole team.
| Plan | Price | Who it’s for |
|---|---|---|
| Free Recommended to start | $0 | Getting started, light use |
| Basic | See the pricing page | A sales rep prospecting alone |
| Professional | See the pricing page | Full-time sales reps |
| Custom | Custom pricing | Teams with custom needs |
The free plan gives access to the directory, sequences with a Gmail inbox, the extension, and the AI assistant, limited to 5 conversations per month. After one hundred days of use, it is limited to a single user. You cannot buy extra credits without moving to a paid plan.
Stay on the free plan as long as you only prospect now and then: it is enough to judge the quality of the contacts in your industry. Before you pay, test twenty contacts and check how many emails are correct. Credits do not roll over from one month to the next: do not buy more than you need.
Your data. Apollo stores data in the United States and feeds its directory with its users’ contacts: something to know before you connect your email.
What it does less well
Ask the assistant for a list of prospectsApollo.ioThe prompt to copy
Find 20 purchasing managers at manufacturing companies with 50 to 200 employees in France. Show me the list before saving anything.
In the starter kit for one job.
A French vendor, focused on email sequences and on messages landing in the inbox.
To prospect on LinkedIn first, then by email, with a French vendor.
To cross-check several data sources and enrich a list in fine detail.
If what you want first is a sales tracking tool, with a free plan.
Free: $0; Basic: see the pricing page; Professional: see the pricing page; Custom pricing. Prices checked on October 3, 2026 on the vendor’s official page.
Yes. The free plan gives access to the directory, sequences with a Gmail inbox, the extension, and the AI assistant, limited to 5 conversations per month. After one hundred days of use, it is limited to a single user. You cannot buy extra credits without moving to a paid plan.
Apollo stores data in the United States and feeds its directory with its users’ contacts: something to know before you connect your email.
lemlist: A French vendor, focused on email sequences and on messages landing in the inbox. La Growth Machine: To prospect on LinkedIn first, then by email, with a French vendor. Clay: To cross-check several data sources and enrich a list in fine detail. HubSpot (Breeze): If what you want first is a sales tracking tool, with a free plan.
Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.