Hugo, the agent that answers customers
Hugo answers common questions on its own, on the website’s chat widget, by email, WhatsApp, Messenger, and Instagram. When it isn’t sure, it hands the conversation to a human, in the inbox.
AI tools · Sales and customer relations
Crisp pricing, use cases, and first steps
Crisp is customer support software. It brings your website’s chat widget, email, WhatsApp, Messenger, and Instagram into a single inbox. AI does two things in it. An agent, called “Hugo,” answers common questions on its own from your content and hands off to a human when it doesn’t know. And writing aids draft, correct, summarize, and translate your replies.
Crisp has a free plan. The recommended plan to start with: Essentials, $95 per month, per workspace. Prices checked on October 3, 2026 on the vendor’s official page.
CrispEvery customer request in one place, with an AI agent- Vendor
- Crisp IM (France)
- Free plan
- Yes
- Recommended plan
- Essentials, $95 per month, per workspace
- Page checked on
- October 3, 2026
What Crisp does
Who it’s for: support, sales, and after-sales teams at small and midsize businesses, especially those that sell online.
An agent trained on your own content
Hugo answers only from what you give it: your website’s pages, your files, your help articles, and the questions and answers you write. Articles in the Crisp knowledge base update on their own.
A test room before going live
You ask Hugo your customers’ questions in a separate space. You see what it would answer, with no customer involved.
Also
- Replies drafted and polished
- Copilot, the agent’s in-house helper
- Summaries, translation, voice messages
- Instructions and rules for handing off to a human
- Actions in your other tools
Crisp pricing
Prices recorded in dollars on the page viewed on October 3, 2026. The price is per workspace, not per user. Beyond the included credits, Hugo is pay-as-you-go: $0.05 per conversation.
| Plan | Price | Who it’s for |
|---|---|---|
| Free | $0 | Freelancers and very small teams |
| Mini | $45 per month, per workspace | Companies starting their customer service |
| Essentials Recommended to start | $95 per month, per workspace | Small businesses with a real customer service team |
| Plus | $295 per month, per workspace | Midsize companies |
| Enterprise | Custom pricing | Large organizations |
What the free plan includes
The chat widget for your website, a shared inbox, the mobile apps, and 2 seats. No AI credits: the Hugo agent is not included.
Nova’s advice
Start with the 14-day trial to test Hugo on your real questions. For serious use, choose Essentials: you get the knowledge base, all channels, and enough credits for a few hundred conversations. The free plan fits if you only want a chat widget, without AI.
A first try, in 10 minutes
Your data. Data is stored in Europe, and Crisp says it does not use it to train AI.
What it does less well
- Hugo knows only what you have given it. Your website’s pages do not update on their own: after a change in price or delivery time, restart the import by hand.
- An automated agent can give a wrong answer with confidence. Test it in “Playground” and keep refunds, complaints, and anything that commits the company for humans.
Have Hugo answer a customer question, risk-freeCrisp- In “AI Agent,” “Train,” add your website’s address with “Add a new website” and start the import.
- Add three answers written by you in “Questions & Answers”: delivery time, returning an item, opening hours.
- Open “Evaluate,” then “Playground.” It is a test room: no customer sees what you do there.
- Paste the question below, as if you were a customer.
- Read the answer. If it is wrong or vague, fix the source: complete an answer in “Questions & Answers,” then ask the question again.
- Then ask a question it should not answer on its own, for example a refund request, and check that it offers to hand off.
The prompt to copy
Hello, I placed an order ten days ago and still haven’t received anything. What should I do?
Jobs that use Crisp
In the starter kit for 2 jobs.
Alternatives to Crisp
Intercom (Fin)
A very complete American competitor, with its own AI agent, for larger support teams.
HubSpot (Breeze)
If you want customer messaging connected to a full sales tracking and marketing tool.
Brevo
Another French vendor, more focused on email and SMS campaigns, with live chat.
Frequently asked questions about Crisp
How much does Crisp cost?
Free: $0; Mini: $45 per month, per workspace; Essentials: $95 per month, per workspace; Plus: $295 per month, per workspace; Enterprise: custom pricing. Prices checked on October 3, 2026 on the vendor’s official page.
Can you use Crisp for free?
Yes. The chat widget for your website, a shared inbox, the mobile apps, and 2 seats. No AI credits: the Hugo agent is not included.
What happens to my data with Crisp?
Data is stored in Europe, and Crisp says it does not use it to train AI.
What are the alternatives to Crisp?
Intercom (Fin): A very complete American competitor, with its own AI agent, for larger support teams. HubSpot (Breeze): If you want customer messaging connected to a full sales tracking and marketing tool. Brevo: Another French vendor, more focused on email and SMS campaigns, with live chat.
Official pages consulted
Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.