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Figma pricing, use cases, and first steps

Figma is the software where teams design screens, sites, and presentations, together in the same file. With “Figma Make,” you describe what you want and the AI builds a clickable prototype, or even a small web app you can publish. In design files, an agent edits mockups, text, and images at your request.

Figma has a free plan. The recommended plan to start with: Starter, $0. Prices checked on October 3, 2026 on the vendor’s official page.

FigmaDescribe a screen or a tool: Figma turns it into a working mockup
Vendor
Figma (United States)
Free plan
Yes
Recommended plan
Starter, $0
Page checked on
October 3, 2026

What Figma does

Who it’s for: people who want to show an idea for a screen, a site, or a tool before having it developed, and teams that already work with designers.

Figma Make: a prototype from a description

You describe the screen or the tool you have in mind. Figma Make builds a prototype you can click through, or a small web app. You can attach a mockup, an image, a video, or a PDF to guide it.

Edit by clicking on the preview

You click a button, a heading, or a block right in the preview, and you change it in a settings panel. You can also draw on the preview to show the AI what to change.

Publish and share the result

One click gives your prototype a web address. Your coworkers open it in their browser and try it. Every version is kept in the history: you can go back.

Also

  • The agent in design files
  • Rewrite, shorten, or translate text
  • Create and edit images
  • FigJam: sort a workshop in one click
  • Figma Slides: from whiteboard to presentation

Figma pricing

Prices recorded in dollars on the official page, which offers monthly or yearly payment for the Professional plan. The price shown from France may be in euros. AI credits are shared across all of Figma’s AI features, and you can buy more.

PlanPriceWho it’s for
Starter Recommended to start$0Exploring and trying AI
Professional, Full seat$16 per user per monthThe person who creates: mockups, prototypes, sites
Organization, Full seat$55 per user per month, billed yearlyCompanies with several teams
Enterprise, Full seat$90 per user per month, billed yearlyLarge organizations

What the free plan includes

The “Starter” plan gives you an unlimited number of drafts, templates, and AI credits: 150 per day, up to 500 per month. Figma Make and the agent can be tried on it, with limits.

Nova’s advice

Start with the free plan: it is enough to build a first prototype and see whether the tool clicks for you. Before you pay, ask whether your company already has Figma seats: that is common as soon as there is a design team. If you only comment or run workshops, a “Collab” seat is enough.

A first try, in 10 minutes

Your data. On the Starter and Professional plans, your content is used by default to train Figma’s AI: it is a setting to turn off.

What it does less well

  • Figma Make builds a convincing prototype, not software that is ready for the company. For a real tool with real data, you will need a developer and the IT team’s approval.
  • Figma remains a designer’s tool. Outside Figma Make, the interface is rich and takes time to learn.
Have Figma Make build a prototypeFigma
  1. In Figma, open your drafts, then click “Make” at the top right. A new file opens with a chat area.
  2. Paste the prompt below. To give a visual example, click +, then “Add context,” and add a screenshot or a document.
  3. Send. Figma Make builds the screen: the preview appears next to the chat, and you can click inside it.
  4. Choose the editing tool (“Point and edit”), click an element in the preview, and change its color or its text.
  5. Ask for a change in the chat: “Add a filter by sales rep.”
  6. When you are happy with the result, click “Publish” to get an address you can send to your coworkers.

The prompt to copy

Create a quote tracking dashboard for a sales team of five. At the top: the number of open quotes, the total amount, and the close rate. Below: the list of quotes with the customer, the amount, the date sent, and the status (sent, followed up, signed, lost). A button to add a quote. Clean style, in English, with sample data.

Jobs that use Figma

In the starter kit for 2 jobs.

Alternatives to Figma

Lovable

To go all the way to a real online app, with accounts and a database, without going through a design tool.

v0

Another tool that builds screens and web apps from a description.

Framer

If your goal is to publish a real website, not a prototype.

Canva

For visuals, posters, and presentations, with an easier learning curve.

In the same family: build a tool

Frequently asked questions about Figma

How much does Figma cost?

Starter: $0; Professional: Full seat, $16 per user per month; Organization: Full seat, $55 per user per month, billed yearly; Enterprise: Full seat, $90 per user per month, billed yearly. Prices checked on October 3, 2026 on the vendor’s official page.

Can you use Figma for free?

Yes. The “Starter” plan gives you an unlimited number of drafts, templates, and AI credits: 150 per day, up to 500 per month. Figma Make and the agent can be tried on it, with limits.

What happens to my data with Figma?

On the Starter and Professional plans, your content is used by default to train Figma’s AI: it is a setting to turn off.

What are the alternatives to Figma?

Lovable: To go all the way to a real online app, with accounts and a database, without going through a design tool. v0: Another tool that builds screens and web apps from a description. Framer: If your goal is to publish a real website, not a prototype. Canva: For visuals, posters, and presentations, with an easier learning curve.

Official pages consulted

Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.