Free to startMood boards in “Firefly Boards,” plus retouching and expanding a photo. Adobe’s AI models are described as suitable for commercial use.
Recommended planFree, €0: credits that renew every day. Then: Firefly Standard, €11.08 per month, incl. tax. First check what your Creative Cloud subscription includes.
Free to startFigma Make builds a clickable prototype from a description, and the agent in design files critiques a design or adapts it to another screen size.
Recommended planStarter, $0: limited trial of Figma Make and the agent. To create: Professional, Full seat, $16 per user per month.

Explore lots of visual directions fast in draft mode, then keep the same style from one image to the next.
Recommended planStandard, $30 per month, or 20% less if you pay for the year up front. To keep your images private: Pro, $60 per month.

Icons and illustrations in true vector, exported as SVG, and mockups on a poster, packaging, or a screen.
Recommended planBasic, $12 per month, or $10 per month billed yearly. The free plan does not allow commercial use.
Free to startIn “Realtime,” you lay down colored shapes and the render updates before your eyes: handy for working out a composition with the client.
Recommended planFree, $0: 100 compute units per day. Then: Pro, $35 per month, or $21 per month billed yearly.
Free to startRestating a vague brief, preparing the questions to ask the client, writing the design rationale that goes with a proposal.
Recommended planFree to start. Pro, $20 per month ($17 per month if billed yearly).
Prices taken from the vendors’ official pages, dated on each tool page. These subscriptions are not included in Nova. Brands are named to identify the tools. No affiliation.