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AI tools · Image, video, audio

Midjourney pricing, use cases, and first steps

Midjourney creates images from text. You describe a scene, it offers four images, and you refine the one you like. It can also animate an image into a short clip. You use it on its website or in Discord, and you need a subscription: there is no free plan.

Midjourney has no free plan. The recommended plan to start with: Basic, $10 per month, or 20% less if you prepay the year. Prices checked on October 3, 2026 on the vendor’s official page.

MidjourneyHighly polished images from a simple description
Vendor
Midjourney (United States)
Free plan
No
Recommended plan
Basic, $10 per month, or 20% less if you prepay the year
Page checked on
October 3, 2026

What Midjourney does

Who it’s for: marketing and communications teams looking for polished mood visuals: campaigns, moodboards, presentation illustrations.

Four images for every description

You write what you want to see. Midjourney generates four options at once, and you choose the one to take further.

Variations and upscaling

On an image you like, you ask for subtle or strong variations, or a larger, more detailed version.

Retouch one area of the image

You erase part of the image and describe what should replace it. You can also widen the frame, move an element, or retouch an image from elsewhere.

Also

  • Keep the same style across images
  • Draft mode and conversational mode
  • Turn an image into a short clip
  • Personalization and moodboards
  • Stealth mode: keep your images private

Midjourney pricing

Prices checked on October 3, 2026 on the official page, in dollars; fast generation time per plan checked on October 4. An image request most often takes one minute of that time, and unused time is lost at the end of the month. Billed yearly: $8, $24, $48, and $96 per month. No free trial. Extra fast hours cost $4 per hour. A company with more than one million dollars in annual revenue must choose Pro or Mega.

PlanPriceWho it’s for
Basic Recommended to start$10 per month, or 20% less if you prepay the yearTo try it, a few images a week
Standard$30 per month, or 20% less if you prepay the yearCreating regularly, with no confidentiality concerns
Pro$60 per month, or 20% less if you prepay the yearCompany use, with visuals to keep confidential
Mega$120 per month, or 20% less if you prepay the yearIntensive image production

Nova’s advice

Start with Basic, at $10 per month, until you know whether you really use it. Move to Standard if you create images every week: “Relax” mode is unlimited there. Choose Pro only if your creations must stay private.

Free or paid: how usage is counted

No free plan. The subscription gives you fast creation time: an image request usually takes one minute.

A first try, in 5 minutes

Your data. By default, everything you create is public: anyone can see your images on the website and reuse them.

What it does less well

  • No free plan and no trial on the website: you have to pay to see your first image.
  • Your images are public unless you have a Pro or Mega plan with stealth mode turned on.
Illustrate the first slide of a presentationMidjourney
  1. Open midjourney.com and click “Create.”
  2. Click the settings icon in the prompt bar and choose the 16:9 format.
  3. Paste the prompt below into the bar and press Enter.
  4. Four images take shape as you watch. Wait until they reach 100%.
  5. Hover over your favorite and ask for a subtle variation, or click it to open it full size and download it.

The prompt to copy

A team of four people around a wooden table in a bright office, morning light, documentary photo style, soft colors, plenty of empty space at the top for a title.

Jobs that use Midjourney

In the starter kit for one job.

Alternatives to Midjourney

ChatGPT

For a simple business image that you correct by commenting on it, with no separate subscription.

Canva

For a visual with text, editable and in your brand’s colors.

Higgsfield

For videos and ad visuals made for social media.

Gemini

If your company already uses Google Workspace and wants images without a new tool.

In the same family: image, video, audio

Frequently asked questions about Midjourney

How much does Midjourney cost?

Basic: $10 per month, or 20% less if you prepay the year; Standard: $30 per month, or 20% less if you prepay the year; Pro: $60 per month, or 20% less if you prepay the year; Mega: $120 per month, or 20% less if you prepay the year. Prices checked on October 3, 2026 on the vendor’s official page.

Can you use Midjourney for free?

No: Midjourney has no free plan. Start with Basic, at $10 per month, until you know whether you really use it.

What happens to my data with Midjourney?

By default, everything you create is public: anyone can see your images on the website and reuse them.

What are the alternatives to Midjourney?

ChatGPT: For a simple business image that you correct by commenting on it, with no separate subscription. Canva: For a visual with text, editable and in your brand’s colors. Higgsfield: For videos and ad visuals made for social media. Gemini: If your company already uses Google Workspace and wants images without a new tool.

Official pages consulted

Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.