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Napkin AI pricing, use cases, and first steps

Napkin AI turns text into a diagram: a step-by-step process, a comparison, a timeline, a mind map, a chart. You paste your paragraph, click a button, and several visuals are suggested. You pick one, adjust it, then export it for your presentation or document.

Napkin AI has a free plan. The recommended plan to start with: Free, $0. Prices checked on October 3, 2026 on the vendor’s official page.

Napkin AIPaste a text, get the diagram that explains it
Vendor
Second Layer (United States)
Free plan
Yes
Recommended plan
Free, $0
Page checked on
October 3, 2026

What Napkin AI does

Who it’s for: anyone who has to explain something in a presentation, a report, or an email, and who isn’t comfortable with drawing tools.

Text becomes a visual

You select a passage and Napkin suggests several ways to draw it: steps, cycle, comparison, timeline, mind map, chart. You describe nothing: it reads your text and chooses the shapes.

Say which diagram you want

You set the type of visual (timeline, table, mind map), the orientation (portrait, landscape, square), and the level of detail. The “Stay closer to my text” option keeps your exact words in the diagram.

Adjust everything by hand

Nothing is locked. You correct a text, change an icon, a color, a size, or add a shape. Editing a visual by hand does not depend on AI.

Also

  • Export to PowerPoint, Word, or a PDF
  • Your company’s colors and fonts
  • Give the visual a texture
  • Napkin Slides: a whole presentation
  • Work together

Napkin AI pricing

Napkin publishes its prices in dollars. The same plan covers visuals and Napkin Slides. The free plan refills every week, the paid plans every month.

PlanPriceWho it’s for
Free Recommended to start$0Exploring, occasional use
Plus$9 per user per month ($81 per year if billed yearly)Regular use, documents sent to clients
Pro$22 per user per month ($198 per year if billed yearly)Teams that produce many visuals
EnterpriseCustom pricingLarge teams and organizations

What the free plan includes

500 credits per week, enough for several visuals. Unlimited editing by hand, file import, export as PNG and PDF. The Napkin branding appears on exported visuals.

Nova’s advice

Start with the free plan: it is enough for a few diagrams a week. Move to Plus if you send your visuals to clients, to remove the Napkin branding, or if you want editable PowerPoint slides.

Free or paid: how usage is counted

Plan on one credit per word turned into a diagram. Editing by hand costs nothing.

A first try, in 5 minutes

Your data. Your text is processed in the United States and can be used to improve the tool, unless you opt out in the settings.

What it does less well

  • The interface is in English only.
  • A diagram simplifies. Napkin can shorten a step, merge two, or change a word. Reread every label and every figure before sharing.
Turn a paragraph into a diagramNapkin AI
  1. Open a new Napkin and paste the text below, or a paragraph from one of your documents.
  2. Hover over the paragraph. A blue “Generate Visual” button appears on the left: click it.
  3. After a few seconds, several visuals appear. Scroll through the list and click the one that best explains your idea.
  4. Choose a style, then confirm: the visual is placed on the page, below your text.
  5. Double-click an element to change its color, or click a text to correct it.
  6. Hover over the visual, click the export button at the top right, and choose PNG. Drag the image into your presentation.

The prompt to copy

Our hiring process has five steps. First, the manager writes the job posting with HR. Next, the posting is published for three weeks. Then HR holds a first interview by phone. Shortlisted candidates meet the team on site. Finally, the offer is sent within five days.

Jobs that use Napkin AI

In the starter kit for 3 jobs.

Alternatives to Napkin AI

Gamma

If you want the whole presentation, not just the diagrams.

Canva

For free-form layout: a poster, a social post, an illustrated document, starting from templates.

Miro

To draw a diagram together on a large whiteboard, during a workshop.

In the same family: image, video, audio

Frequently asked questions about Napkin AI

How much does Napkin AI cost?

Free: $0; Plus: $9 per user per month ($81 per year if billed yearly); Pro: $22 per user per month ($198 per year if billed yearly); Enterprise: custom pricing. Prices checked on October 3, 2026 on the vendor’s official page.

Can you use Napkin AI for free?

Yes. 500 credits per week, enough for several visuals. Unlimited editing by hand, file import, export as PNG and PDF. The Napkin branding appears on exported visuals.

What happens to my data with Napkin AI?

Your text is processed in the United States and can be used to improve the tool, unless you opt out in the settings.

What are the alternatives to Napkin AI?

Gamma: If you want the whole presentation, not just the diagrams. Canva: For free-form layout: a poster, a social post, an illustrated document, starting from templates. Miro: To draw a diagram together on a large whiteboard, during a workshop.

Official pages consulted

Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.