The platforms already set the bids on their own. AI helps with what is still done by hand: writing variants, producing images and videos, reading exports, sorting search terms. The budget and the trade-offs stay yours.
AI helps paid media managers with tasks such as “Write the variants of an ad,” “Run the weekly campaign review,” and “Sort search terms and negative keywords.” Start with a single task, in Claude: allow 15 minutes the first time, and always review the result before you use it.
For each task: how it goes today, then with the tool. And the time it takes the first time.
Claude · “Projects”
TodayEvery campaign calls for dozens of headlines and descriptions, at the right length, without saying the same thing ten times.
With ClaudeA table of headlines and descriptions at the right length, sorted by angle, ready to paste into the platform.
Julius · Excel or CSV file, in the conversation
TodayEvery Monday, you have to cross-check exports from several platforms to see where the budget goes and what it brings in.
With JuliusThe campaign ranking, a chart, and five sentences of conclusions for the weekly review.
Claude · Attached file, then an Excel file to download
TodayThe search terms report runs to hundreds of rows, and part of the budget goes to searches unrelated to your offer.
With ClaudeAn Excel file with the negative keywords, the spend they represent, and the terms to break out.
Also
Canva · “Canva AI”
Three on-brand images, to adapt to the formats of your placements.
Higgsfield · “Marketing Studio”
A clip of fifteen seconds at most, in vertical format, to test against your current videos.
Perplexity · “Research”
A sourced comparison table of competitor offers, and three angles to test in your ads.
Gemini Notebook · An “Ad policies” notebook
The list of risky passages, the rule cited for each one, and a rewording to review.
Claude · Excel file to download
An Excel file with its formulas, which shows every week which campaigns are spending too fast or too slowly.
Julius · Your numbers, in the conversation
A clear answer: the gap is real or not, and how much longer to let the test run.
What to check
An assistant counts characters poorly: check the length in the platform. Reread every promise: a price or a guarantee written in an ad commits the company.
Write the variants of an adClaude · “Projects”The prompt to copy
You are helping a paid media manager write the ads for a [Google Ads Search] campaign. Product: [product, price, promise]. Target audience: [who, in what situation]. Ad group keywords: [list]. Write [15] headlines of [30] characters at most and [4] descriptions of [90] characters at most, spaces included. Vary the angles: benefit, proof, price, urgency, objection handled. Present everything in a table, with the angle and the character count of each line. Don’t invent any number, customer review, or promotion: rely on the project documents.
In Nova, “My path” starts from your level: one next step at a time.
The first moves, with free tools.
In your jobWrite the variants of an ad
In your jobCheck an ad before submitting it
In your jobSort search terms and negative keywords
In your jobRun the weekly campaign review
For a team: everyone moves forward in their own job. You see the team’s progress, never one person’s activity.
Write ad variants at the right length, sort a search terms report, and build the Excel file that tracks the budget.
Recommended planFree to start. Pro, $20 per month ($17 per month if billed yearly), if you use it every day.
You upload the platform exports, and it calculates each campaign’s cost per conversion, draws the charts, and says whether a test is conclusive.
Recommended planFree, $0: 25 credits per day. To export charts and reports: Plus, $20 per month, or $16 per month billed yearly.
You describe the image, “Canva AI” suggests several in the brand’s style, then you adapt it to each ad format.
Recommended planCanva Free, €0: up to 20 AI uses. To resize in one click: Canva Pro, €110 per year, for one person.
Find out what competitors promise, at what price, and with what proof, with the source of each piece of information.
Recommended planFree to start: 3 “Pro” searches per day, 1 “Research” report per month. Pro, $20 per month (€22 on the French App Store).
You import the platforms’ ad policies and the brand guidelines: it tells you which part of an ad risks a rejection, citing the rule.
Recommended planFree: 100 notebooks, 50 sources per notebook, 50 questions per day.
Make an ad clip from a simple product photo, to test new videos without a shoot.
Recommended planStarter, €19 per month, excl. tax: 300 credits per month. No subscription: only a few AI models, and a watermark on every creation.
Prices taken from the vendors’ official pages, dated on each tool page. These subscriptions are not included in Nova. Brands are named to identify the tools. No affiliation.
Nova recommends 6 to start with: Claude, Julius, Canva, Perplexity, Gemini Notebook, and Higgsfield. 5 of them can be used for free to get started.
Write ad variants at the right length, sort a search terms report, and build the Excel file that tracks the budget. The plan to choose: Free to start. Pro, $20 per month ($17 per month if billed yearly), if you use it every day.
With “Write the variants of an ad,” in Claude (“Projects”). Allow 15 minutes the first time. A table of headlines and descriptions at the right length, sorted by angle, ready to paste into the platform.
No. Nova is software, not an accredited training provider: it issues no diploma or certification. It costs €19 per month for one person, and €129 per month for a team of up to ten people.