Create an image with text in it
You describe the image and put the words to write in quotes. Ideogram places them in the image with a real layout: title, subtitle, label. Short titles give the best results.
AI tools · Image, video, audio
Ideogram pricing, use cases, and first steps
Ideogram is a site that makes images from a written description. Its specialty: writing words correctly in the image, where other tools often produce distorted letters. You describe a poster, a logo, or a banner with its title, and you get several options to edit.
Ideogram has a free plan. The recommended plan to start with: Free, $0. Prices checked on October 3, 2026 on the vendor’s official page.
IdeogramPosters and visuals where the text is finally readable- Vendor
- Ideogram AI (Canada)
- Free plan
- Yes
- Recommended plan
- Free, $0
- Page checked on
- October 3, 2026
What Ideogram does
Who it’s for: people who need a visual with words on it: marketing, internal communications, HR, sales.
Fix the text without starting over
In the “Studio” editor, the “Layerize text” button turns the words in the image into text boxes you can retype, move, or restyle. “AI edit” applies a change you describe in one sentence.
Edit an area or enlarge the image
“Select area” lets you paint over an area and describe what should replace it: the rest stays put. “Extend” enlarges the image when you drag its edges. “Reframe” changes the format, for example from square to 16:9.
Also
- Transparent background and erased objects
- Guide the style with reference images
- Mini apps for advertising and commerce
- Create hundreds of images from a spreadsheet
- A model trained on your style
Ideogram pricing
Prices published in dollars, checked on October 3, 2026. The number of monthly credits differs between the pricing page (1,000 for Plus, 3,500 for Pro, 1,500 per user for Team) and the help center (2,400, 7,500, and 3,600): check the figure shown when you pay. An extra credit costs 1 US cent and stays valid for 365 days. Monthly credits don’t roll over. No refunds. In the iPhone app, Apple bills in euros and charges more (Plus at €29.99 per month): subscribe on the website instead.
| Plan | Price | Who it’s for |
|---|---|---|
| Free Recommended to start | $0 | Trying it out, on low-stakes subjects |
| Plus | $20 per month, or $15 per month billed yearly | Creating visuals for work, privately |
| Pro | $60 per month, or $42 per month billed yearly | Producing visuals in volume |
| Team | $30 per user per month, or $20 billed yearly (2 users minimum) | A marketing or communications team |
| Enterprise | Custom pricing | Large organizations |
What the free plan includes
30 credits per week if you log in with Google, Apple, or Microsoft. One generation at a time, download as JPEG. Everything you create is public and visible to other users.
Nova’s advice
Run your first tests on the free plan, on low-stakes subjects: everything there is public. As soon as you create for work (a client, a product not yet announced, an internal document), get Plus: it’s the first plan where your images stay private.
A first try, in 4 minutes
Your data. On the free plan, all your images are public. They only become private with a paid plan.
What it does less well
- Text in French remains fragile. The vendor says English gives the best results and accented letters often come out wrong. Proofread every word, or fix it in “Studio.”
- It writes a title or a short sentence well, not a paragraph. Each extra word raises the risk of a mistake. Add long text afterward, in a layout tool.
Create a poster for an internal eventIdeogram- On the “Home” screen, click in the “What will you design?” field.
- Paste the prompt below. The text to write on the poster is in straight quotes: that tells Ideogram to copy it letter for letter.
- Press Enter. The “Image” app opens in “Auto” mode and creates several options.
- Look at the “My assets” tab on the right. Click the image you like best and proofread every word: a letter may be missing.
- Click “Download,” choose the format and size, then download. Reminder: on the free plan, this image is visible to everyone.
The prompt to copy
A vertical poster for a team breakfast. At the top, in large, bold sans-serif letters, the title "BREAKFAST". Below it, smaller, "THURSDAY 9 AM". Flat, colorful illustration: a table with croissants and cups of coffee, seen from above. Cream background, warm colors, modern and simple style.
Jobs that use Ideogram
In the starter kit for one job.
Alternatives to Ideogram
Canva
If you want to start from a template and type the text yourself, accents included.
Recraft
For logos and icons as vector files, which Ideogram can’t export.
Midjourney
For highly polished images when there’s no text to write in them.
ChatGPT
If you already have an assistant: it also creates images with text, in the conversation.
Frequently asked questions about Ideogram
How much does Ideogram cost?
Free: $0; Plus: $20 per month, or $15 per month billed yearly; Pro: $60 per month, or $42 per month billed yearly; Team: $30 per user per month, or $20 billed yearly (2 users minimum); Enterprise: custom pricing. Prices checked on October 3, 2026 on the vendor’s official page.
Can you use Ideogram for free?
Yes. 30 credits per week if you log in with Google, Apple, or Microsoft. One generation at a time, download as JPEG. Everything you create is public and visible to other users.
What happens to my data with Ideogram?
On the free plan, all your images are public. They only become private with a paid plan.
What are the alternatives to Ideogram?
Canva: If you want to start from a template and type the text yourself, accents included. Recraft: For logos and icons as vector files, which Ideogram can’t export. Midjourney: For highly polished images when there’s no text to write in them. ChatGPT: If you already have an assistant: it also creates images with text, in the conversation.
Official pages consulted
Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.