Create an image from a description
You describe the image and Leonardo picks a model for you. If you want more control, you set the model, format, number of images, and mode yourself: “Fast” for speed, “Ultra” for finer detail.
AI tools · Image, video, audio
Leonardo.Ai pricing, use cases, and first steps
Leonardo.Ai is a website that creates images and short videos from a description. It brings its own models and those of other vendors together in one place, and offers ready-made recipes: you upload a product photo, say where to place it, and it builds the scene. You can then edit, upscale, or animate the image.
Leonardo.Ai has a free plan. The recommended plan to start with: Free, $0. Prices checked on October 3, 2026 on the vendor’s official page.
Leonardo.AiMarketing visuals and product photos, no studio needed- Vendor
- Leonardo Interactive (Australia)
- Free plan
- Yes
- Recommended plan
- Free, $0
- Page checked on
- October 3, 2026
What Leonardo.Ai does
Who it’s for: marketing, communications, and sales teams that produce a lot of visuals: products, social media, campaigns.
“Blueprints”: recipes with no prompt to write
A “Blueprint” combines the right model and the right settings for a specific task. You answer two or three simple questions and it does the rest. There are more than fifty, for images and for videos.
Edit an image in one sentence
You open an image and write what should change. The rest is kept, including the text and its font. You can attach up to six reference images depending on the model, such as your product or your logo.
Also
- “Flow State”: explore ideas by scrolling
- The “Canvas” editor: erase, replace, extend
- Animate an image or create a short video
- Upscale an image for print
- Finish the layout in Canva
Leonardo.Ai pricing
Prices published in dollars, checked on October 3, 2026. The page offers monthly or yearly billing, with “up to 20% off” on yearly: check the exact amount at checkout. Unused tokens roll over into a reserve capped at three months. Extra tokens you buy don’t expire, but require an active subscription. In the iPhone app, Apple bills in euros and charges more (Essential at €17.99 per month): subscribe on the website instead.
| Plan | Price | Who it’s for |
|---|---|---|
| Free Recommended to start | $0 | Trying it out, on low-stakes subjects |
| Essential | $12 per month | Creating private visuals for work |
| Premium | $30 per month | Creating every day |
| Ultimate | $60 per month | Heavy production, video included |
| Teams | from $72 per month for the team ($24 per user); Growth plan at $144 | A marketing or creative team |
What the free plan includes
150 tokens per day, reset every 24 hours, with no rollover. All your creations are public. Commercial use is allowed. Videos carry a watermark.
Nova’s advice
Start with the free plan: 150 tokens per day are enough to judge the tool, and commercial use is allowed. Move to Essential as soon as your visuals shouldn’t be seen by everyone: it’s the first plan with Private Mode.
A first try, in 4 minutes
Your data. On Free, your creations are public and are used to improve the service. In Private Mode (paid), they are neither visible nor used for training.
What it does less well
- English-only interface, with many settings and model names. “Blueprints” are the simplest way to get started.
- The token system is hard to predict: the cost varies by model, mode, and size. A “Pro Upscaler” upscale can exceed 1,000 tokens.
Create a visual for a social media postLeonardo.Ai- On the home page, click in the input field in the center of the screen.
- Paste the prompt below, then click “Generate.” Leonardo picks the right model on its own.
- The token cost shows on the button before you start. The images appear in a few seconds.
- Click the image you like best. An input field opens below the image: type a simple edit, such as “make the background lighter,” then “Generate.”
- Hover over the final image and click the download icon. You’ll also find it in “Library.”
The prompt to copy
Realistic photo of a bright desk seen from above: an open laptop, a notebook, a cup of coffee, and a green plant. Natural morning light, soft colors, plenty of empty space on the right to add text. Square format.
Alternatives to Leonardo.Ai
Magnific (formerly Freepik)
A similar suite, plus a library of stock photos, icons, and ready-made templates.
Canva
If what you mostly need is layout, with images created along the way.
Midjourney
For highly polished images, when aesthetics matter more than speed.
Ideogram
For posters where the text in the image must be readable.
Krea
To watch the image take shape live as you draw or type.
Frequently asked questions about Leonardo.Ai
How much does Leonardo.Ai cost?
Free: $0; Essential: $12 per month; Premium: $30 per month; Ultimate: $60 per month; Teams: from $72 per month for the team ($24 per user); Growth plan at $144. Prices checked on October 3, 2026 on the vendor’s official page.
Can you use Leonardo.Ai for free?
Yes. 150 tokens per day, reset every 24 hours, with no rollover. All your creations are public. Commercial use is allowed. Videos carry a watermark.
What happens to my data with Leonardo.Ai?
On Free, your creations are public and are used to improve the service. In Private Mode (paid), they are neither visible nor used for training.
What are the alternatives to Leonardo.Ai?
Magnific (formerly Freepik): A similar suite, plus a library of stock photos, icons, and ready-made templates. Canva: If what you mostly need is layout, with images created along the way. Midjourney: For highly polished images, when aesthetics matter more than speed. Ideogram: For posters where the text in the image must be readable. Krea: To watch the image take shape live as you draw or type.
Official pages consulted
Page checked on October 3, 2026. Brands are named to identify the tools. No affiliation.