Remove a photo’s background
You import a photo, and Photoroom cuts out the product and removes everything behind it. You then place it on a white, transparent, or colored background of your choice. This operation uses no AI credits.
AI tools · Image, video, audio
Photoroom pricing, use cases, and first steps
Photoroom is a photo editing tool built for product photos. You import a photo: it removes the background on its own, then offers you a white background, an AI-generated scene, a realistic shadow, or a virtual model. It can also process a whole series of photos at once. The vendor is a French company, based in Paris.
Photoroom has a free plan. The recommended plan to start with: Pro, $7.50 per month, billed yearly. Prices checked on October 4, 2026 on the vendor’s official page.
PhotoroomClean product photos, with no studio and no photographer- Vendor
- Photoroom (France)
- Free plan
- Yes
- Recommended plan
- Pro, $7.50 per month, billed yearly
- Page checked on
- October 4, 2026
What Photoroom does
Who it’s for: people who sell online or prepare a catalog: shop owners, marketing teams, marketplace sellers.
Create a scene with AI
You describe a mood in one sentence, and Photoroom places the product in a realistic scene. The staging tool goes further and composes a complete product photo.
Process a series of photos in one go
You import all your photos at once, choose the background, framing, and lighting, and the same setting applies to the whole series. You can still correct one image separately. Some advanced tools accept up to 250 images at a time.
Also
- Virtual model and ghost mannequin
- Retouch, light, recolor
- Adapt the format to each channel
- A short video from a photo
- Work as a team with the brand kit
Photoroom pricing
Prices checked in dollars on October 3, 2026, with yearly billing; prices, credits, and exports per plan confirmed on October 4. Paying monthly costs more. In the French App Store, subscriptions are shown in euros (Photoroom Pro: €3.99, €9.99, or €69.99 depending on the duration).
| Plan | Price | Who it’s for |
|---|---|---|
| Free | $0 | Trying it out, personal use only |
| Pro Recommended to start | $7.50 per month, billed yearly | One person or a small team selling online |
| Max | $20.99 per month, billed yearly | A store that produces a lot of visuals |
| Ultra | $82.50 per month, billed yearly | Large catalogs |
| Enterprise | Custom pricing | Large organizations |
What the free plan includes
The basic tools and limited access to AI, with 100 exports per month. The free plan is reserved for personal use: it does not allow professional use, and it does not let you export a batch-processed series.
Nova’s advice
First test background removal for free, for yourself. For use at work, you need at least Pro: it is the plan that allows professional use and batch export. Move to Max only if you need videos or direct sending to Shopify.
Free or paid: how usage is counted
Two meters: credits for creating with AI, and a number of images to download each month.
A first try, in 3 minutes
Your data. Photoroom is a French company subject to GDPR; by default, your images are used to improve its AI, but you can opt out in the settings.
What it does less well
- The free plan cannot be used for work: it is reserved for personal use.
- A scene, a model, or a color created by AI can distort a detail of the product: logo, texture, proportions. Check each visual before publishing it, so you do not mislead the buyer.
Transform a product photo taken with your phonePhotoroom- Photograph a product on a table, near a window, without worrying about the background.
- In Photoroom, import that photo. The background disappears on its own in a few seconds.
- Choose a white background: it is the format most selling sites ask for.
- Then try the “AI Backgrounds” tool and paste the prompt below to create a scene.
- Add a shadow with “AI Shadows” so the product does not look like it is floating.
- Export the image, then compare it with the original photo.
The prompt to copy
On a light wood table, soft morning light, a blurred green plant in the background, a simple, natural mood.
Jobs that use Photoroom
In the starter kit for 6 jobs.
Alternatives to Photoroom
Canva
To put together complete visuals (posters, posts), with simpler background removal.
Adobe Firefly
If your team already works with Adobe software.
Shopify
If your store is on Shopify: AI editing of product photos is already included there.
Frequently asked questions about Photoroom
How much does Photoroom cost?
Free: $0; Pro: $7.50 per month, billed yearly; Max: $20.99 per month, billed yearly; Ultra: $82.50 per month, billed yearly; Enterprise: custom pricing. Prices checked on October 4, 2026 on the vendor’s official page.
Can you use Photoroom for free?
Yes. The basic tools and limited access to AI, with 100 exports per month. The free plan is reserved for personal use: it does not allow professional use, and it does not let you export a batch-processed series.
What happens to my data with Photoroom?
Photoroom is a French company subject to GDPR; by default, your images are used to improve its AI, but you can opt out in the settings.
What are the alternatives to Photoroom?
Canva: To put together complete visuals (posters, posts), with simpler background removal. Adobe Firefly: If your team already works with Adobe software. Shopify: If your store is on Shopify: AI editing of product photos is already included there.
Official pages consulted
Page checked on October 4, 2026. Brands are named to identify the tools. No affiliation.