AI does not decide your positioning. It speeds up what surrounds it: market monitoring, the brief, the first draft of an email or a visual, reading the results. Then you make the call, with your numbers and your knowledge of your customers.
AI helps marketing managers with tasks such as “Review the competition before a launch,” “Write the creative brief for the agency,” and “Prepare the monthly newsletter.” Start with a single task, in Perplexity: allow 20 minutes the first time, and always review the result before you use it.
For each task: how it goes today, then with the tool. And the time it takes the first time.
Perplexity · “Research”
TodayGoing through the sites, prices, and announcements of five competitors takes days, and the table is already out of date when it’s done.
With PerplexityA sourced comparison table and three differentiation angles to discuss with leadership.
ChatGPT · “Projects”
TodayA vague brief comes back after three rounds with the agency, and the first creative direction misses the mark.
With ChatGPTA one-page brief, with a single promise, that the agency can price without calling you back.
Brevo · “Write with AI,” in an email campaign
TodayThe blank page comes back every month: finding a subject line that makes people want to open, then copy that doesn’t read like last month’s.
With BrevoA written newsletter, with two subject lines to choose from, ready to be reviewed and then scheduled.
Also
Julius · Excel or CSV file, in the conversation
A ranking of the channels, a chart, and five sentences of conclusions to use in your review.
Canva · “Canva AI”
A consistent set of visuals, in the brand’s colors, that you edit element by element.
ChatGPT · “Chat” mode
A week-by-week calendar, where each piece of content serves a goal and a key date.
HubSpot (Breeze) · “Breeze Assistant”
A list of contacts to follow up with, verifiable record by record, and a draft email to adapt.
ChatGPT · “Chat” mode, with an attached file
The recurring themes, with numbers and exact quotes, and three priorities for the action plan.
Brevo · “Write with AI,” in an SMS campaign
Three versions of a short, clear SMS, one of them ready to schedule.
What to check
A cited source is not always summarized well: open each competitor’s pricing page before you reuse a number. The free plan gives one “Research” report per month.
Review the competition before a launchPerplexity · “Research”The prompt to copy
You are preparing a competitive review for a marketing manager. Our offer: [product or service, target audience, price]. Competitors to study: [names]. For each one, give in a table: the promise shown on the home page, the published plans and prices, the target audience, the launches and announcements of the last six months, the channels where it communicates most. End with three angles nobody occupies yet. Give the source and the date of each piece of information, and write “not found” rather than guessing.
In Nova, “My path” starts from your level: one next step at a time.
The first moves, with free tools.
In your jobWrite the creative brief for the agency
In your jobAnalyze a campaign’s results
In your jobReview the competition before a launch
In your jobPrepare the monthly newsletter
For a team: everyone moves forward in their own job. You see the team’s progress, never one person’s activity.
Write a one-page creative brief, build the quarter’s calendar, go through the open-ended answers of a customer survey.
Recommended planFree to start. Plus, $20 per month, if you use it every day.
Get a rundown of competitors’ plans, prices, and announcements, with sources you open one by one.
Recommended planFree to start: 3 “Pro” searches per day, 1 “Research” report per month. Pro, $20 per month (€22 on the French App Store).
Its assistant, Aura, suggests email subject lines and writes a paragraph or an SMS, right in the campaign you are preparing.
Recommended planFree, €0 per month: 300 emails per day, with the Brevo logo. Without the logo: Starter, from €7 per month.
If the company keeps its CRM there: Breeze Assistant answers from your records and prepares a list or a draft follow-up.
Recommended planFree Tools, €0: 2 users at most, with Breeze Assistant.
Adapt a campaign into visuals for each channel, in the brand’s colors, when the designer isn’t available.
Recommended planCanva Free, €0: up to 20 AI uses. To resize in one click: Canva Pro, €110 per year, for one person.
You upload a campaign export and ask your questions in plain English: it calculates and draws the chart.
Recommended planFree, $0: 25 credits per day. To export charts and reports: Plus, $20 per month, or $16 per month billed yearly.
Prices taken from the vendors’ official pages, dated on each tool page. These subscriptions are not included in Nova. Brands are named to identify the tools. No affiliation.
Nova recommends 6 to start with: ChatGPT, Perplexity, Brevo, HubSpot (Breeze), Canva, and Julius. All of them can be used for free to get started.
Yes. Write a one-page creative brief, build the quarter’s calendar, go through the open-ended answers of a customer survey. The plan to choose: Free to start. Plus, $20 per month, if you use it every day.
With “Review the competition before a launch,” in Perplexity (“Research”). Allow 20 minutes the first time. A sourced comparison table and three differentiation angles to discuss with leadership.
No. Nova is software, not an accredited training provider: it issues no diploma or certification. It costs €19 per month for one person, and €129 per month for a team of up to ten people.