AI doesn’t choose your product line. It reads the studies, makes sense of the sales export, and prepares the first draft of the brief, the sales pitch, and the committee deck. The positioning, the price, and the decision to launch stay yours.
AI helps product marketing managers with tasks such as “Map the competitive landscape for a product line,” “Analyze product line sales by SKU,” and “Get answers from studies and customer reviews.” Start with a single task, in Perplexity: allow 20 minutes the first time, and always review the result before you use it.
For each task: how it goes today, then with the tool. And the time it takes the first time.
Perplexity · “Research”
TodayCompetitors’ launches, prices, and claims change every season, and the tracking table always dates from the last committee.
With PerplexityA sourced comparison table of competing product lines, with the open spaces and the threats to discuss in committee.
Julius · Excel or CSV file, in the conversation
TodayThe sales export runs to thousands of rows, and you end up looking only at the total and the top three SKUs.
With JuliusA ranking of SKUs, a trend chart, and the list of the ones to watch.
Gemini Notebook · “Chat” panel, then “Studio”
TodayThree research reports, two hundred online reviews, and the customer service feedback sit in a folder nobody rereads.
With Gemini NotebookA summary by theme, backed by quotes, and five ideas ranked by strength of evidence.
Also
Claude · “Projects”
A two-page brief, as a Word file, that says what is decided, what still needs a decision, and how to judge the result.
Claude · Attached file
A one-page sales pitch, benefit by benefit, with the answers to objections.
Gamma · Create, “Paste” option
A laid-out committee deck that opens with the decision requested, to export as PowerPoint or PDF.
Granola · “Enhanced” tab
Meeting notes shared by every team, with the action table and the follow-up email.
Tally · “Create with AI”
A concept test survey ready to send. Responses can be added automatically to a Google Sheets spreadsheet.
Claude · Excel file to download
A work-back schedule as an Excel file, step by step, with the dependencies and the lead times to confirm.
What to check
A price found online is not a shelf price, and a source can be poorly summarized: check before you present to the committee. The free plan gives you one “Research” report per month.
Map the competitive landscape for a product linePerplexity · “Research”The prompt to copy
You are preparing a competitive landscape for a product marketing manager. Our product line: [category, positioning, average price]. Market: [France, distribution channel]. Competitors to study: [names]. For each one, give in a table: the SKUs in the line and their formats, the retail prices found and where they were found, the promise and the claims put forward, the new releases of the last twelve months, the channels where the brand is present. End with the three spaces nobody occupies and the two threats to watch. Give the source and the date of each piece of information, and write “not found” rather than assuming.
In Nova, “My path” starts from your level: one next step at a time.
The first moves, with free tools.
In your jobWrite a new product brief
In your jobAnalyze product line sales by SKU
In your jobMap the competitive landscape for a product line
In your jobGet answers from studies and customer reviews
For a team: everyone moves forward in their own job. You see the team’s progress, never one person’s activity.
It writes a new product brief and the sales pitch from your documents, and builds the launch work-back schedule in a real Excel file.
Recommended planFree to start. Pro, $20 per month ($17 per month if billed yearly). With company data: Team, $25 per user per month ($20 if billed yearly)
Take stock of competitors’ product lines, prices, and new releases, with sources you open one by one.
Recommended planFree to start: 3 “Pro” searches per day, 1 “Research” report per month. Then Pro, $20 per month (€22 on the French App Store)
You upload the sales export by SKU, you ask your questions in plain English, and it does the math and draws the chart.
Recommended planFree, $0: 25 credits per day. To export charts and reports: Plus, $20 per month, or $16 per month billed yearly
You add the research reports and the customer reviews. It answers by quoting the passage, without looking anywhere else.
Recommended planFree: 50 sources per notebook and 50 questions per day. Included in Google Workspace if your company uses it
You paste your line review notes, and it splits them into slides for the committee. The result exports to PowerPoint or PDF.
Recommended planFree, $0: 400 credits at sign-up, with no refill. Then Plus, €8 per user per month, billed yearly (€96)
Test a product idea, a name, or a format with customers, using a survey that AI builds from your description.
Recommended planFree, $0: unlimited forms and responses within normal use. To remove the Tally branding: Pro, $24 per month
Prices taken from the vendors’ official pages, dated on each tool page. These subscriptions are not included in Nova. Brands are named to identify the tools. No affiliation.
Nova recommends 6 to start with: Claude, Perplexity, Julius, Gemini Notebook, Gamma, and Tally. All of them can be used for free to get started.
It writes a new product brief and the sales pitch from your documents, and builds the launch work-back schedule in a real Excel file. The plan to choose: Free to start. Pro, $20 per month ($17 per month if billed yearly). With company data: Team, $25 per user per month ($20 if billed yearly).
With “Map the competitive landscape for a product line,” in Perplexity (“Research”). Allow 20 minutes the first time. A sourced comparison table of competing product lines, with the open spaces and the threats to discuss in committee.
No. Nova is software, not an accredited training provider: it issues no diploma or certification. It costs €19 per month for one person, and €129 per month for a team of up to ten people.