AI does not pick up the phone and does not know a single journalist. It prepares everything around the relationship: the first draft of the press release, the list of journalists to verify, the figure found in your documents, the monthly report. The contact remains yours.
AI helps PR specialists with tasks such as “Find the journalists who cover the topic,” “Write the press release,” and “Tailor the pitch to each journalist.” Start with a single task, in Perplexity: allow 15 minutes the first time, and always review the result before you use it.
For each task: how it goes today, then with the tool. And the time it takes the first time.
Perplexity · “Research”
TodayA media list ages fast: journalists change beats and outlets, and a poorly targeted pitch ends up in the trash.
With PerplexityA list of journalists to contact, each with two recent articles that justify the pitch.
Claude · “Projects”: one project per client
TodayThe brief is ten lines long, three people have to approve, and you need a text a journalist reads past the headline.
With ClaudeA first draft of the press release in the client’s usual format, with the list of information to fill in.
Claude · In the client’s project
TodayThe same message sent to two hundred contacts is spotted right away. Tailoring it to each one takes time you do not have.
With ClaudeThree versions of a short message and three email subject lines, tailored to this journalist and their beat.
Also
Gemini Notebook · One notebook per client
The answer, the document that backs it up, and a draft four-line message for the journalist.
ChatGPT · Voice: the voice icon in the message box
A spokesperson who has already answered the hard questions out loud, and a debrief of what came through.
ChatGPT · “Scheduled tasks”
A message every morning with the previous day’s articles, their links, and their tone, to verify and then file.
Granola · “New Note,” then “Enhanced” tab
A complete brief, with the figures mentioned, the possible angles, and the list of what is missing.
Claude · Attached PDFs, then an Excel file to download
The month’s coverage table, article by article, with totals by outlet and by message.
Gamma · Create button, then “Paste”
A ten-slide presentation to review, then export to PowerPoint for the client.
What to check
Perplexity can attribute an article to the wrong author or cite someone who has moved to another outlet: open every link. On the free plan, only one “Research” report per month; “Pro Search” fills in, three times a day.
Find the journalists who cover the topicPerplexity · “Research”The prompt to copy
I am looking for journalists who have written about [specific topic] in [your country] over the last [six] months, in [the business press, the regional press of a given region, the trade press of a given industry]. For each one, give the name, the outlet, the beat, the headline and date of two articles on this topic with their links, and the angle he or she seems to favor. Present everything in a table, from closest to the topic to furthest. Do not include any email address or phone number. If you are not sure an article was written by this person, leave them out.
In Nova, “My path” starts from your level: one next step at a time.
The first moves, with free tools.
In your jobWrite the press release
In your jobGet yesterday’s coverage every morning
In your jobFind the journalists who cover the topic
For a team: everyone moves forward in their own job. You see the team’s progress, never one person’s activity.
Write the press release in the client’s format, tailor the pitch to each journalist, organize published articles in a table.
Recommended planFree to try, with no confidential announcements. At an agency or a company: Team, $25 per user per month ($20 if billed yearly).
Find who has written about the topic in recent months, with the link to each article so you can verify before adding a name to the media list.
Recommended planFree to start: 3 “Pro” searches per day, 1 “Research” report per month. Pro, $20 per month (€22 on the French App Store).
One notebook per client, with its press releases and press kit: it finds the figure that was already approved and shows the original passage.
Recommended planFree: 100 notebooks, 50 sources per notebook, 50 questions per day.
Play the journalist out loud to rehearse a spokesperson, and search every morning for articles published about the client.
Recommended planFree to start: limited voice, three scheduled tasks. Plus, $20 per month, if you use it every day.
Take notes on the briefing call with no bot in the meeting, then turn them into the working brief.
Recommended planBasic, $0: notes from the last 30 days stay visible. Then: Business, $14 per user per month.
You paste in your notes and figures, and it lays out the monthly coverage report, ready to export to PowerPoint.
Recommended planFree, $0: 400 credits at signup, with no refill. Then Plus, €8 per user per month, billed yearly (€96).
Prices taken from the vendors’ official pages, dated on each tool page. These subscriptions are not included in Nova. Brands are named to identify the tools. No affiliation.
Nova recommends 6 to start with: Claude, Perplexity, Gemini Notebook, ChatGPT, Granola, and Gamma. All of them can be used for free to get started.
Yes. Play the journalist out loud to rehearse a spokesperson, and search every morning for articles published about the client. The plan to choose: Free to start: limited voice, three scheduled tasks. Plus, $20 per month, if you use it every day.
With “Find the journalists who cover the topic,” in Perplexity (“Research”). Allow 15 minutes the first time. A list of journalists to contact, each with two recent articles that justify the pitch.
No. Nova is software, not an accredited training provider: it issues no diploma or certification. It costs €19 per month for one person, and €129 per month for a team of up to ten people.