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AI training · Sales and customer relations

AI training for sales representatives

AI does not close the deal for you. It prepares the meeting, writes the meeting notes, summarizes the customer record, and suggests the follow-up, so your time goes to customers.

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In brief

AI for sales representatives, in brief

AI helps sales representatives with tasks such as “Prepare a discovery meeting,” “Review an account before you call,” and “Write up a customer meeting.” Start with a single task, in Perplexity: allow 10 minutes the first time, and always review the result before you use it.

  • 9concrete use cases
  • 6recommended tools, 5 of them free to start
  • 5 to 30 minper use case, the first time

The tasks where AI helps most

  • Prospecting and first outreach
  • Meeting preparation
  • Meeting notes and CRM updates
  • Sales proposals and presentations
  • Follow-ups on open deals
  • Weekly pipeline review
Use cases

9 concrete AI use cases for sales representatives

For each task: how it goes today, then with the tool. And the time it takes the first time.

Perplexity

Prepare a discovery meeting

TodayBefore every first meeting, you have to dig through the website, the press, and social media to understand the company, and you often show up with three lines.

With PerplexityA one-page brief on the company, with its sources, five questions to ask, and two conversation openers.

  • 10 min
  • every week

HubSpot (Breeze) · Breeze Assistant

Review an account before you call

TodayBefore a call, you have to reread the notes, the emails, and the open deals, scattered across the record.

With HubSpot (Breeze)A ten-line account summary, with the pending commitments and three questions for the call.

  • 5 min
  • every day

Granola · “Enhanced” tab

Write up a customer meeting

TodayDuring the meeting, taking notes keeps you from listening. Afterward, the write-up waits and the CRM stays empty.

With GranolaStructured meeting notes to paste into the customer record, and a follow-up email ready to review.

  • 10 min
  • every day

Also

ChatGPT · Projects

Write a sales proposal

A complete first draft of the proposal, true to your template and your price list, with the points to fill in clearly visible.

  • 20 min
  • every week

Gamma · Create, “Paste” option

Prepare the pitch presentation

A laid-out presentation, to touch up and then export to PowerPoint or PDF.

  • 15 min
  • as needed

ChatGPT · Voice mode

Practice handling objections

Practice out loud, then precise feedback on your answers and phrasing you can reuse.

  • 10 min
  • every week

HubSpot (Breeze) · Breeze Assistant

Follow up on a proposal with no reply

A short follow-up email, built on the deal’s history, with three subject lines to choose from.

  • 5 min
  • every week

lemlist · lemAgent

Set up an email outreach campaign

A four-email campaign ready to review, with a first list of twenty prospects.

  • 30 min
  • every month

HubSpot (Breeze) · Breeze Assistant

Prepare your weekly deal review

A table of your open deals, with the ones that have gone quiet and a suggested action for each.

  • 10 min
  • every week
One use case, start to finish

Perplexity for sales representatives: prepare a discovery meeting, step by step

  • 10 min
  • every week

What to check

A cited source can be poorly summarized or out of date. Open the links before you repeat a number or a news item in front of the customer.

Prepare a discovery meetingPerplexity
  1. Open Perplexity, on the web or in the app. The search field is on the home page.
  2. Paste the prompt below, replacing what is in brackets.
  3. Click the number next to each sentence to open the original page. Keep only what you have checked.
  4. For a strategic account, open the mode selector and choose “Research”: you get a full report. The free plan gives you 1 per month.

The prompt to copy

I am a sales rep at [your company], which sells [your offering] to [type of customers]. I am meeting [contact’s job title] of [company name, city] on [date]. Prepare a one-page brief: the company’s business and size, news from the last twelve months (hiring, openings, leadership changes, funding), likely challenges for this role, tools or vendors already in use if that is public. End with five discovery questions to ask and two conversation openers. Cite the source of each piece of information and write “not found” when you do not know.

My path

What you’ll be able to do, one step after another

In Nova, “My path” starts from your level: one next step at a time.

  1. Talk to AI like a colleague

    The first moves, with free tools.

  2. Write faster, without mistakes

    In your jobWrite up a customer meeting

  3. Find an answer you can trust

    In your jobPrepare a discovery meeting

  4. Create an image or a presentation

    In your jobPrepare the pitch presentation

  5. Never retype anything again

    In your jobReview an account before you call

For a team: everyone moves forward in their own job. You see the team’s progress, never one person’s activity.

The tools

AI tools for sales representatives, and what they cost

HubSpot (Breeze)

Free to start

The team’s CRM, with Breeze Assistant: it summarizes a record before a call, drafts a follow-up from your exchanges, and lists the deals that have gone quiet.

Recommended planFree Tools, €0, up to 2 users. Breeze Assistant is included in all plans

ChatGPT

Free to start

It drafts the proposal from your notes and your price list, and plays the tough customer out loud so you can practice handling objections.

Recommended planFree to start. With customer data: Business, $25 per user per month ($20 if billed yearly)

Granola

Free to start

It takes the meeting notes with no bot in the call. You listen to the customer, and the meeting notes and follow-up email are ready at the end.

Recommended planBasic, $0. To send notes to HubSpot: Business, $14 per user per month

Perplexity

Free to start

Before a first meeting: what the company does, its news, and its challenges, with sources to open one by one.

Recommended planFree to start. Then Pro, $20 per month (€22 on the French App Store)

Gamma

Free to start

You paste in your proposal, and it splits it into slides and lays it out. The result exports to PowerPoint or PDF.

Recommended planFree, $0: 400 credits at sign-up. Then Plus, €8 per user per month, billed yearly (€96)

lemlist

If you prospect by email: lemAgent finds prospects that match your target and prepares a sequence of messages, which you approve before sending.

Recommended planEmail, $55 per month, billed yearly ($69 billed monthly). No free plan, 14-day trial

Prices taken from the vendors’ official pages, dated on each tool page. These subscriptions are not included in Nova. Brands are named to identify the tools. No affiliation.

Ground rules

The rules to follow with AI in this job

Always do this

  • The CRM contains personal data. Use the tools approved by the company, not a personal assistant account, and remove names when you try a free tool.
  • A price, a discount, a deadline, or a clause written by AI commits you as if you had written it. Check it against your price list and your terms and conditions before sending.
  • Tell the person you are meeting and get their consent before any automatic note-taking during a meeting.
  • In Europe, email outreach is regulated: say who you are, write about a topic tied to the person’s job, and always leave them a simple way to stop being contacted.

Never hand this to AI

  • Sending a hundred prospects a message written by AI without rereading at least ten of them: a mistake about the target company damages your image.
  • Letting AI decide on a price, a discount, or a delivery commitment.
  • Pasting a customer contract, a contact list, or confidential meeting notes into a free assistant.
Questions

Frequently asked questions about AI for sales representatives

Which AI tools should sales representatives use?

Nova recommends 6 to start with: HubSpot (Breeze), ChatGPT, Granola, Perplexity, Gamma, and lemlist. 5 of them can be used for free to get started.

Can sales representatives use ChatGPT?

Yes. It drafts the proposal from your notes and your price list, and plays the tough customer out loud so you can practice handling objections. The plan to choose: Free to start. With customer data: Business, $25 per user per month ($20 if billed yearly).

Where should sales representatives start with AI?

With “Prepare a discovery meeting,” in Perplexity. Allow 10 minutes the first time. A one-page brief on the company, with its sources, five questions to ask, and two conversation openers.

Is this an accredited course that leads to a certificate?

No. Nova is software, not an accredited training provider: it issues no diploma or certification. It costs €19 per month for one person, and €129 per month for a team of up to ten people.

Go further

AI training: related jobs